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creator-economy

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With The Creator Economy Expected To Reach A $500B Valuation By 2027, Here Are Tips On How To Become A Well-Paid Creative

Here are some tips to consider to become a well-paid creative. The creator economy is projected to reach $500 billion by 2027, according to Sprout Social. If you are a creator, you don’t want to miss out on your piece of the pie. At NAB Show 2025 (National Association of Broadcasters) held in Las Vegas, NV, Rhea Allen, president and CEO of Peppershock Media, moderated a discussion that offers real-world strategies that can be applied by creators to increase your value and income. Niche Down And Specialize While it is OK to be a jack of all trades, it will be a better bet to narrow your focus on mastering one niche and to establish trust among an audience that will gravitate towards you for a particular subject matter. This can also be helpful as more companies seek expert commentary. “Companies tend to hire experts, and they’re more willing to pay for the expert,” Allen explained. “And so if you position yourself as the go-to person for a specific skill or industry, you naturally...

Apr 18, 2025

Mellody Hobson Ends 20-Year Board Tenure At Starbucks And Vows To Remain A 'Steadfast Investor'

Mellody Hobson is exiting her board role at Starbucks. Hobson is well regarded for her efforts at Ariel Investments, a global value-based asset management firm, where she is responsible for management, strategic planning, and growth beyond research and portfolio management as co-CEO and president, her LinkedIn mentions . In 2021, Hobson launched Ariel Alternatives, LLC, leading to a $1.45 billion raise for its private equity fund, Project Black. This initiative aims to support both non-minority-owned middle-market companies and those currently owned by Black and Latino entrepreneurs that generate $100 million to $1 billion in revenue, as AFROTECH™ previously reported. With funding, these companies would then be expected to transform into certified minority business enterprises of scale to serve as Tier 1 suppliers to the Fortune 500. Hobson has also been tied to various corporate boardrooms. She was a board member of the Estée Lauder Companies and chairman of the board of DreamWorks...

Jan 17, 2025

President-Elect Donald Trump Is Considering An Executive Order To Halt The Sale Or Ban Of TikTok

While the Supreme Court appears likely to uphold a ban on TikTok, President-elect Donald Trump seems to have different plans. TikTok Ban On Sunday, Jan. 19, the app is expected to be banned in the United States under the contingency that its parent company, ByteDance, does not follow a mandate to sell the app to a U.S.-based company, as AFROTECH™ previously reported. “On January 19th, as I understand it, we shut down,” TikTok lawyer Noel Francisco said in January hearing with the Supreme Court, per NPR. What’s The Issue? The potential TikTok ban is a result of concerns related to user data and the spreading of misinformation. However, TikTok, which has more than 170 million active users, argues this is in violation of the U.S. First Amendment, which protects freedom of speech. “The Supreme Court has an established historical record of protecting Americans’ right to free speech, and we expect they will do just that on this important constitutional issue,” TikTok previously said in a...

Jan 16, 2025

Serena Ventures Participates In $10M Seed Funding Round For Women's Telehealth Startup Behind At-Home Device For Cervical Cancer Screening

Serena Williams is supporting innovation in women’s health. Teal Health The tennis star has aligned herself with Teal Health, a women’s health startup founded by Kara Egan (CEO) and Dr. Avnesh Thakor in 2020. According to the company website, Teal Health’s inception trickles back to Thakor’s medical experiences over the years. He observed insufficient innovation around cervical cancer screenings and created a self-collect prototype. With Egan’s two decades of experience in finance, health, and technology, the company was formed with the vision to develop an at-home self-collect cervical cancer screening kit, currently under FDA review. A user can start by requesting a kit, which initiates a vetting process to confirm eligibility. Once approved, the kit will be delivered to your home for sample collection. The sample is then mailed to a lab, and results are shared through Teal Health’s application. Users also have the option to speak with a provider for additional support. Teal...

Jan 16, 2025

Walmart Shareholders Pen Letter To CEO, Expressing 'Disappointment' Following Decision To Retract DEI Policies

Walmart shareholders are urging the company to reconsider and adjust its approach to DEI (Diversity, Equity, and Inclusion) initiatives. In November 2024, the company, which has 1.6 million workers, announced it would be scaling back on its DEI policies, notes AP News. They join a list of companies, including Amazon, McDonald’s, and Meta. “We’ve been on a journey and know we aren’t perfect, but every decision comes from a place of wanting to foster a sense of belonging, to open doors to opportunities for all our associates, customers, and suppliers, and to be a Walmart for everyone,” Walmart said in a statement, according to AdWeek. Walmart’s shareholders, which consist of over 30 individuals, admit to feeling “deep disappointment” in Walmart’s stance. They want to uphold Walmart’s work in DEI as it has led to a sense of belonging for associates, and “when associates feel like they belong, they’re more engaged and empowered to deliver great service to our customers and members.” Its...

Jan 15, 2025

24-Year-Old Founder Pryce Yebesi Has Raised $3M To Launch AI-Driven Accounting Tools

Pryce Yebesi has raised new funding in his next era as a founder. Yebesi co-founded Utopia Labs at the age of 21 alongside Kaito Cunningham (CEO), Jason Chong, and Alexander Wu. The venture offered crypto payments and crypto treasury management, and was “trusted by leading DAOs (decentralized autonomous organizations) and crypto companies to streamline operations, manage payroll, and consolidate financial reporting,” as AFROTECH™ previously reported. Yebesi also dropped out of college to focus on Utopia Labs, which had been supported by a $1.5 million raise in 2021 and was later acquired by Coinbase in November 2024. According to information shared with AFROTECH™, Yebesi then began working as an entrepreneur-in-residence at Washington University in St. Louis, MO, and through his observations he recognized small business owners were challenged by accounting software. This prompted the launch of a new brainchild in the fintech space, Open Ledger, which was established with the help of...

Jan 15, 2025

Epic Games To Distribute 40 Percent Of Its 'Billions' In Fortnite Revenue To Eligible Creators

Epic Games, which operates Fortnite, is set to get creators paid. The interactive entertainment company has launched Creator Economy 2.0 to distribute 40 percent of Fortnite’s net revenues to eligible creators who publish games in Fortnite, according to a blog post.

Mar 23, 2023

Steve Stoute's Music Startup UnitedMasters Reaches $550M Valuation

UnitedMasters, a startup record label and distribution company, has announced that it has reached a $550 million valuation after a new infusion of capital led by Andreessen Horowitz. In a press release, it was announced that the New York-based company raised a $50 million Series C, which they said they will be using to advance their operations overseas. What’s more, they said, their music business model is one that’s different from so-called “traditional” record labels, in that they rely on such social media platforms as TikTok to bolster their artists’ presence. In the UnitedMasters business model, artists retain the rights to their masters, and the company takes a fee for licensure and other opportunities. In this way, the company makes money from licensing, while the artist gets the backing of a company with a record label type of service behind it. Additionally, AfroTech previously reported that the company also has partnered with Coinbase to provide cryptocurrency capabilities...