BMW and Louis Vuitton’s 2014 collaboration is reportedly considered the most sought-after brand collaboration ever. Through its research, women’s online retailer Public Desire determined the top 10 collaborations by analyzing various factors, including original price, resale value , price growth, accessibility, and public interest. According to information provided to AFROTECH™, the company then calculated a composite score for each collaboration, which was ranked in descending order based on its performance across these criteria. With a composite score of 98.0, the BMX x Louis Vuitton collaboration, which produced highly exclusive luxury luggage, had the highest growth in resale value. When BMW announced the collaboration, Adrian van Hooydonk, senior vice president of BMW Group Design, highlighted the use of CFRP (carbon fiber reinforced polymer) in the company’s i8 sports car as an example of its “intelligent lightweight construction philosophy.” “BMW and Louis Vuitton share both...

Nike, Inc . is one of the most iconic brands in the world, known for its athletic footwear, apparel, and sports equipment. As a publicly traded company, Nike’s market capitalization (market cap) serves as an important indicator of its size and economic standing within the global market. Market cap is calculated by multiplying a company’s current stock price by the number of shares outstanding. This value is used by investors to gauge a company’s overall worth in the market and can fluctuate based on stock price movements and overall market conditions. Understanding Market Cap Before diving into Nike’s current market cap, it’s important to understand what this metric represents. Market cap is one of the simplest and most commonly used measures to estimate the value of a company. It is broken down into three categories: large-cap, mid-cap, and small-cap, with large-cap companies like Nike representing those valued over $10 billion. A higher market cap generally indicates a more stable...

When people think about famous music artists, Michael Jackson has set the proverbial standard of how an album can have an impact. His impact is realized simply by asking the question, “What is their (insert artist) ‘Thriller?'” Because of that album’s massive influence and popular success, there is unspoken but loud pressure to create a musical body of work that can be unique and legacy-informing for artists. While some entertainers are still chasing a project like Jackson’s “Thriller,” the culture has agreed that some artists have accomplished that goal. Usher Raymond is among those, with the 2004 release of “Confessions.” Nurtured early in Chattanooga, TN, but cultivated in Atlanta, GA, Usher has been a consistent voice in music across decades. Although “Confessions” may be considered his defining album, Usher entered the music space with a self-titled project in 1994. However, his sophomore effort, “My Way,” captured the hearts of music listeners. From that point on, the...

The numbers once again prove that the Cardi B effect is real.

Whenever Andre 3000 makes a rare appearance, you know it’s going to be good. Boardroom reports that the Hip-Hop icon is set to be the face of Supreme’s Fall/Winter 2022 collection. View this post on Instagram A post shared by Supreme (@supremenewyork) As previously reported by AfroTech, earlier this year Tremaine Emory was named as the streetwear brand’s creative director by its founder James Jebbia. Emory’s onboarding onto the team was the “first major creative appointment since Supreme was acquired by VF Corp for $2.1 billion in late 2020.” Previously, he has received co-signs from Kanye West, Lil Uzi, and more. “It’s an extremely exciting chapter for Supreme and this can only be a positive move – Tremaine will definitely bring something new and thoughtful to the brand that we haven’t seen yet,” Supreme collector and Jebbiah’s close friend Ross Wilson told British GQ at the time. Now, Emory is doing just that alongside Andre 3000. On Aug. 20, Supreme’s Instagram page posted the...

Cardi B made history when she became Playboy magazine’s first creative director in residence, AfroTech previously reported . Now, she is delivering on what she came there to do by reportedly taking the brand’s financial gains to the next level. Along with her position as creative director, she is also a founding member and the founding creative director of the Centerfold platform, which intersects both the culture and sex over at the brand that has captivated many for decades. It is a dedication to “creative freedom, artistic expression” as well as “sex positivity,” which makes Cardi the perfect person to lead the charge. View this post on Instagram A post shared by Cardi B (@iamcardib)

Salvatore Ferragamo is entering a new fashion era with its latest appointment. On March 14, the luxury brand onboarded Maximilian Davis as its new creative director, according to Robb Report. After initially being in the running for LVMH’s Prize for Young Designers to competitively showcase his talent, the British designer has signed on to an exclusive opportunity instead. “I am delighted to welcome Maximilian at the house of Ferragamo,” Ferragamo CEO Marco Gobbetti shared in a statement, according to Robb Report. “Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication and outstanding human values.” The British designer, who has worked with the likes of Rihanna, Kim Kardashian, and Dua Lipa is set to bring his innovative ideas forward to pivot the longtime company to a more modern feel for today’s fashion world. View this post on Instagram A post shared by MAXIMILIAN...

Cardi B and her inquisitive nature often spark topics of conversation on social media. For the latest trending topic, former Twitter CEO Jack Dorsey entered the chat with the rapper. On Dec. 20, Cardi B opened up the floor for her followers’ input regarding a question she had about cryptocurrency. “Do you think crypto is going to replace the dollar?” she wrote via Twitter. The tweet brought in a wave of responses including one from Dorsey.