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Coca-Cola remains committed to its diversity, equity, and inclusion (DEI) initiatives, saying that neglecting these efforts could do more harm than good for its business. According to Business Insider, Coca-Cola’s annual filing states that fostering an inclusive workplace culture is “critical” to its growth and success. “Our diverse, high-performing global employee base helps drive a culture of inclusion, innovation and growth,” the company stated. “We aspire to develop a global workforce with diverse perspectives, experiences and backgrounds that reflect the broad range of consumers and markets we serve around the world.” Coca-Cola warned that failing to entice and retain this specialized top-tier talent could lead to negative consequences for its growth and future success. The company added that it remained committed to “providing access to equal opportunities and fostering belonging both in our workplaces and the local communities we proudly serve,” saying the opposite could...
Coca-Cola is one of the most popular soft drinks in the world. Well-known for its iconic red branding, this fan favorite has been gracing the shelves of stores since 1886. While it comes from humble beginnings in Atlanta, Georgia Coca-Cola has become a global soft drink sensation; their plethora of products has made a tremendous profit. According to company reports , they made $215 million in just the first quarter of 2024. While the numbers certainly support Coca-Cola’s success, some consumers are starting to question the moral compass of the globally influential brand. Along with countless other popular companies , Coca-Cola is being put in the hot seat. With the ongoing ban on DEI on the federal level, many companies are choosing to follow suit. Some are sticking with inclusive initiatives but overall those seemingly anti-DEI are getting the most attention. These companies are either altogether getting rid of their diversity initiatives or making significant changes to company...
Tyrese Gibson’s life was changed for the better thanks to a Coca-Cola commercial. As AFROTECH™ previously told you, Gibson garnered a lot of attention, which would spark a bidding war with 20 record labels, due to his appearance singing in a 1994 Coca-Cola commercial while a student at Locke High School in Los Angeles, CA. He learned about the commercial opportunity through his late music teacher, Reggie Andrews, who received a call that the company was hosting national auditions scouting for new talent, specifically a male between the ages of 16 and 18, Gibson explained while on the podcast “Club Shay Shay.” It would also be Andrews who took Gibson to the audition because he did not have a car and money was tight at the time. “I was broker than broke. My stomach was touching my ribs. I didn’t have a car. I didn’t have a ride,” Gibson recalled. “It was no way I was getting on the bus, especially with a transfer ’cause it was like close to downtown LA, and I was living in Watts South...
Coca-Cola may be eyeing the marijuana industry, specifically drinks infused with CBD — the non-psychoactive ingredient in cannabis. The company is currently in talks with Aurora Cannabis, a Canadian marijuana producer, to develop the drinks, according to BNN Bloomberg TV . Aurora’s CEO Terry Booth said the company has spoken to at least three other beverage companies about making cannabis-infused drinks. Aurora’s stock jumped up to 23 percent on Monday, leveling off at $8. Other drink companies are also looking into investing in cannabis drinks. Constellation Brands Inc., the maker of Corona beers, announced that it is investing an additional $3.8 billion into Canadian cannabis producer Canopy Growth Corp, according to CNBC. Marijuana is still illegal on a federal level. According to the Pew Research Center, nearly 60 percent of Americans support the legalization of marijuana, but black Americans are more likely to feel its consequences. The American Civil Liberties Union said that...
Junior Bridgeman has passed away at 71 years old, leaving behind a lasting legacy. The former NBA Milwaukee Bucks player who became a prominent businessman died on March 11, 2025, following a medical emergency. He had collapsed during a luncheon at the Galt House Hotel in Louisville, KY, for the Lincoln Heritage Council of the Boy Scouts of America, according to WDRB. His exact cause of death has not been confirmed, but various Louisville television stations reported that he was seen holding his chest at a point during the event, per ESPN. “We express our heartfelt condolences to Junior’s wife, Doris, their children, Eden, Justin and Ryan, the Bucks organization, and his many friends and admirers in the basketball community,” NBA Commissioner Adam Silver said in a statement, notes ESPN. Bridgeman was a well respected figure for his accomplishments on and off the court. In fact, his jersey was retired at Fiserv Forum, the Milwaukee Bucks’ home arena in Wisconsin, in 1988 to honor his...
Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. The heart of Diversity, Equity, and Inclusion is about creating equitable access to opportunities, but unfortunately we are seeing the ladder of opportunity be systematically pulled up ever since President Donald Trump started his second term. Once he was sworn in, a slew of companies in the private sector, including large tech companies like Amazon and Meta, rolled back their previous commitments to DEI, with some in the financial sector like banks JPMorgan Chase and Citi Group following suit. This focus on the rollback of DEI is not only impacting the private sector but the world of education as well. Through Critical Race Theory (CRT), which started as a legal topic back in the 1970s and 1980s at Harvard Law School, Derrick Bell argued that racism appears in policies, even when these policies seem neutral. He stated that they are not just on the individual level but are present institutionally...
For the first time in history, five generations are working side by side in the modern workplace. From Baby Boomers to Gen Z, employees bring unique values, work styles, and expectations that influence workplace dynamics. While these differences can sometimes lead to misunderstandings, businesses that embrace generational diversity can drive innovation, improve collaboration, and strengthen employee engagement. Yet, despite 83% of global executives recognizing the importance of a multigenerational workforce, only 6% have implemented unbiased recruiting processes, according to AARP. Understanding how different generations work, communicate, and respond to change allows organizations to develop a more inclusive and productive environment. Each generation has been shaped by distinct historical events and technological advancements, influencing their workplace behaviors. Traditionalists, born between 1925 and 1945, tend to be disciplined, loyal, and value hierarchical structures. Baby...
Ross Dress for Less has long been a dominant player in the low-price retail space. It offers a broad selection of products at compelling discounts. Its value proposition, driven by significant cost savings, has made it a popular choice among budget-conscious consumers, particularly within Black communities. Over time, Ross has solidified its position as a go-to destination for those seeking both variety and affordability. However, as the retail landscape evolves, questions are emerging regarding the company’s stance on Diversity, Equity and Inclusion (DEI) , particularly in light of recent regulatory changes. The new Trump administration’s ban on DEI initiatives has triggered a wave of corporate reassessments . Many businesses are either willfully or forcefully publicly stating their position on DEI policies. As a result, consumers are increasingly scrutinizing the values of the brands they support. This shift in consumer behavior signals that buying decisions are no longer solely...
Former NBA athlete Junior Bridgeman is now a billionaire. From NBA Player To Successful Businessman Bridgeman was among the 1975 NBA Draft class and was selected in the first round as the eighth pick by the Los Angeles Lakers, notes Basketball Reference. He was soon traded to the Milwaukee Bucks as part of a deal to bring Kareem Abdul-Jabbar to the Lakers. He went on to play with the Bucks until 1984 before spending two years with the Los Angeles Clippers. Bridgeman returned to the Bucks for his final season in 1986-87, according to ESPN. His starting salary in the league was two payments totaling $140,000, but he only saw $55,000 due to taxes and agent fees. Over his 12-year playing career, he earned $2.95 million and never made more than $350,000 in a single season. When Bridgeman retired from the league in 1987, he had already considered a roadmap for his post-career as a businessman. Forbes notes that he received guidance from former Milwaukee Bucks owner Jim Fitzgerald, who...
Editorial Note: Opinions and thoughts are the author’s own and not those of AFROTECH™. Venture capital has transformed over the last 15 years from a little-known industry to one of the most sought-after fields, thanks to the rise of iconic tech companies and the media spotlight on their stories. Movies, television, and digital media have brought the narratives of this once-obscure sector to screens worldwide. The first major story to captivate global attention was “ The Social Network” in 2010, chronicling Mark Zuckerberg’s journey from founding Facebook (now Meta) in his Harvard dorm room to building one of the world’s largest companies, with a market cap of $1.5 trillion. The allure of startups also made its way to the small screen with the hit HBO series “ Silicon Valley ”. Over six seasons, the show followed Richard Hendricks and his fictional startup , Pied Piper, portraying the highs and lows of launching, scaling, and exiting a startup. Each week, viewers gained insights into...
According to Jamé Jackson, whether you recognize it or not, you are a brand. Jackson, the founder of the entrepreneurship website and podcast “TheBlondeMisfit,” serves as LinkedIn’s community manager of community segments, overseeing over 17,000 individuals. Her tenure with the social networking platform for professionals has centered on scaling its video content and viewership. According to her LinkedIn, coaching, workshops, and initiatives have led to an increase of 0.05% in video creation and attracted VIP and executive clients from tech companies to the platform. “My contributions have positioned LinkedIn as a leader in video-first professional storytelling, further reinforced by my role in ramping the video tab beta to over 10 million members, resulting in a 16% month-over-month expansion within just 12 weeks,” she describes on her LinkedIn profile. Jackson joined the “Black Tech Green Money” podcast, hosted by AFROTECH™ Brand Manager Will Lucas, where she emphasized the...
Kwame Christian leverages his expertise to inspire and equip professionals with the tools to succeed. Christian’s journey can be traced back to Tiffin, OH, where he was raised as a first-generation Caribbean American, often standing out as the only Black student in his classes. A defining moment in sixth grade shaped his path: being rejected and ostracized by peers on the playground. This experience ignited a deep desire for connection and acceptance. By high school, he channeled that drive into leadership, rising to become the captain of both the basketball and tennis teams. Reflecting on his journey in an interview with AFROTECH™, Christian admitted he adopted a “people pleaser” mentality, often prioritizing others’ approval over his authentic self. “I wasn’t my authentic self in many ways,” he said. “I still had really great connections, but when it came to difficult situations and difficult conversations, I would always agree, even if I disagreed, I wouldn’t speak up if I didn’t...
Seasoned tech executive Omar Johnson is leveraging his experience to revolutionize how brands market themselves. Raised in Brooklyn, NY, Johnson’s exposure to technology was initially limited to video games and consumer electronics. However, his inquisitiveness grew and ultimately helped him secure roles with major tech giants. “A lot of my curiosity was sort of like self-driven,” he told AFROTECH™ in an interview. Tech Journey Johnson’s interests also lay in marketing, leading him to earn an MBA from Emory University in 2004. Following a brief stint at Campbell Soup Company as an associate brand manager, he transitioned to roles with brands such as Coca-Cola and Nike. At the latter, he began as an assistant brand manager before being promoted to content manager of advising and innovation, which remained his focus. “Find the most important things that the company is betting on for the future and work on those things,” Johnson explained. “I always had that sort of lean when I was at...
In an industry that thrives on creativity and innovation, Black-owned marketing agencies are making a significant impact by offering fresh perspectives and culturally relevant campaigns. These agencies are not only shaping how brands communicate with diverse audiences but are also fostering inclusivity within the marketing world. Here are seven Black-owned marketing agencies that are leading the way in creativity, strategy, and results. 1. Burrell Communications Founded in 1971 by Tom Burrell, Burrell Communications is one of the pioneering Black-owned marketing agencies in the United States. With a mission to redefine how brands communicate with African American audiences, Burrell has worked with iconic brands like McDonald’s, Coca-Cola, and Toyota. The agency blends cultural insights with powerful storytelling to create campaigns that resonate deeply with consumers. 2. BLKBOX BLKBOX is a digital marketing agency that specializes in developing strategies tailored to multicultural...
Nike, Inc . is one of the most iconic brands in the world, known for its athletic footwear, apparel, and sports equipment. As a publicly traded company, Nike’s market capitalization (market cap) serves as an important indicator of its size and economic standing within the global market. Market cap is calculated by multiplying a company’s current stock price by the number of shares outstanding. This value is used by investors to gauge a company’s overall worth in the market and can fluctuate based on stock price movements and overall market conditions. Understanding Market Cap Before diving into Nike’s current market cap, it’s important to understand what this metric represents. Market cap is one of the simplest and most commonly used measures to estimate the value of a company. It is broken down into three categories: large-cap, mid-cap, and small-cap, with large-cap companies like Nike representing those valued over $10 billion. A higher market cap generally indicates a more stable...