Deion Sanders, “Coach Prime,” has become an investor in one of Iowa’s fastest-growing companies. As AFROTECH™ previously reported, BLK & Bold achieved this feat for the past three years for being disruptors in the coffee industry, making it onto the Inc. 5000 list. The company was founded in 2018 by Pernell Cezar and Rod Johnson and prides itself on delivering customers high-quality and freshly roasted specialty coffees and loose leaf teas such as chai, matcha, and lemon ginger, among others. View this post on Instagram A post shared by BLK & Bold Specialty Beverages (@blkandbold) “Accessibility to premium coffee and quality products go hand in hand, but it is important to normalize that experience in coffee,” Cezar told AFROTECH™ at the time. “When we talk about both, it’s easy to let go of the vision of the conscious consumer, especially in something as high commodity as coffee — the second-highest consumer beverage in America — but this does not have to be the case. When you...

Khaby Lame is continuing to make moves in silence — literally! As previously shared by AfroTech, the TikTok star was enlisted by Mark Zuckerberg for Meta’s promo in November 2021. Then, at the top of 2022, he went on to sign a multi-year deal with the iconic fashion line Hugo Boss. His latest win is partnering with Pepsi on an ad campaign called “A Smoother Way to Soda” for Nitro Pepsi, Marketing Dive reports. The new drink — described as “the first-ever nitrogen-infused cola that’s actually softer than a soft drink,” — was first revealed to the public in February. Ahead of the new product officially hitting shelves nationwide on March 28, Lame became a part of its marketing rollout. “Since Khaby Lame is known for pointing out the obvious with the use of his signature hand gestures, we felt he was the perfect person to show the world Nitro Pepsi is a simple solution for those who prefer less carbonation than that of a traditional cola,” said Todd Kaplan, chief marketing officer at...