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After winning an NBA Championship, Shaquille O’Neal once turned down a deal with a major cereal brand. Back in 2001, O’Neal secured his second national championship alongside his Los Angeles Lakers teammate Kobe Bryant. O’Neal put up 29 points, leading the team to victory, according to the NBA. Unsurprisingly, offers were coming O’Neal’s way, including from Wheaties cereal. They had also reached out when he secured his first championship in 2000. However, O’Neal declined both times. He was more of a fan of its competitors, such as Frosted Flakes and Fruity Pebbles. “My people said, ‘Hey man, won’t you be on the cover of Wheaties.’ I said, ‘I can’t do that.’ They said, ‘What do you mean, brother? Breakfast of champions.’ I said, ‘Don’t know what it tastes like, never gonna taste it.’ ‘What do you mean?’ I said, ‘Well, Frosted Flakes will always be my first option if you want to talk cereal business with me and Fruit Loops, then Fruity Pebbles,” he said in an interview with The Wall...
Everybody eats when the family is at the forefront! When describing himself, Nic King — the founder of the first Black-owned cereal company — says “family-oriented” is what comes to mind, which sounds about right for the man who has a vision of building a legacy for his family. “This is why I call my company Legacy Cereal company,” he explained. “I’ve always set the expectation that this is forging a path to set my family up to have a better future. [That] has been my goal forever.” As previously reported by AfroTech, King’s cereal brand, Proud Puffs was launched as a reminder that representation matters in every industry. Now, just over a year later, King is on a mission to continue to build brands within his company that impacts the culture. He joined AfroTech to shed light on the importance of building a legacy, his own personal journey to entrepreneurship, and creating cereal that is for the culture.
TikTok crowned Master P the “master of merchandising” and it’s clear that he’s rightfully earned the title. @cultureunfiltered #stitch with @xbrackishx i’m shook. #fyp #cultureunfiltered #entertainmentnews #ThatCloseMessenger #masterp #merchandising #raptok #merchandising ♬ original sound – CultureUnfiltered | MasaniMusa And for his future business ventures, the mogul is set to take his talents to the next level with the help of technology.
Chris Brown fans could soon enjoy cereal by the R&B crooner! Chris Brown is taking the Master P approach by jumping into the food industry as he officially surprised fans with the design for his alleged new breakfast cereal. According to HotNewHipHop, Breezy’s Cosmic Crunch cereal is powered by SoFlo Snacks, which is known for its one-of-a-kind items and unique collaborations, including cereal brands with Chicago rapper Lil Durk and comedian, Druski. The announcement of the cereal launch was made by the “Wall To Wall” singer via Instagram. “11/11 pre-order BREEZY’s COSMIC CRUNCH FINALLY DECIDE TO CREATE MY OWN CEREAL ❤️🙏🏾 @soflosnacks.” View this post on Instagram A post shared by BREEZY (@chrisbrownofficial) Per the design of the cereal box, fans will also be able to play “Where’s Breezy?” — a puzzle adventure game much like what’s on the back of the average cereal box. However, Breezy’s Cosmic Crunch is different from the average cereal because it will be a limited edition...
When God gives you a vision, it’s up to you to make the move that brings it to life! For Nic King, that idea came on an early morning as he researched Black-owned cereal brands following the Minneapolis protests last spring. Proud Puffs is a chocolate-flavored cereal and the brainchild of King who says the concept was formed through divine inspiration at around 3 a.m. one morning. View this post on Instagram A post shared by Nic King (@whoisnicking) “I’m a man of faith, so I said, ‘God, this is your idea,” King shared with The Darien Times. “‘I have nothing to do with it. Before I leave this kitchen, I’m going to drink my orange juice, while you give me a (product) name.'” With the word “proud” already on his mind, King tells reporters that it was the name, “Proud Puffs,” that came to him. The cereal is even formed in the shape of a fist. A Connecticut native, King used social media as a resource to crowdfund the production of the cereal. He reveals that while he may be starting...
Master P is ready to take over the business of cereal! The serial-entrepreneur announced that Uncle P’s Hoody Hoos Cereal will be available in stores this fall and will come in flavors which include Cinnamon Apple, Honey drip, and Tropical Fruit & Marshmallow. “You got milk, we’ve got cereal,” Master P told rolling out . “ We’re changing the game. The more we make, the more we give.” According to a report from reportlinker.com , the breakfast cereal industry is expected to grow by $12.9 billion this year (2020). Not only is Master P using his known entrepreneurial skills to make way for himself in the cereal industry, but the NOLA native will also use some of the profits to give back to the community. “Hoody Hoos Cereal is not only a delicious breakfast or snack but is making a difference,” said Master P. “A percentage of every cereal box sold goes to providing inner-city kids in the community with education, resources, and activities to help build their future.”
Master P is a multifaceted rapper, record producer, record executive, actor, entrepreneur — and now president of basketball operations. On Feb. 26, 2026, Louisiana’s University of New Orleans (UNO) Privateers announced that the local legend, born Percy Miller, was joining them in this new role. As a former college basketball player, Miller, 54, has spent the past two decades coaching the sport. During that time, his Amateur Athletic Union team, “P. Miller’s Ballers,” won three national championships, and he coached future NBA players Demar Derozan , Brandon Jennings, Lance Stephenson, and Jalen Suggs, the news release notes. “As a kid growing up in New Orleans, I can honestly say that basketball changed and saved my life,” Miller said. Despite his significant success in the music industry, Miller said he finds the most fulfillment in coaching the next generation of basketball players and giving back to his community. He asserted that UNO used to have one of the best basketball...
What a year for Coco Gauff. The tennis star made her way to the 2024 Paris Olympic Games, marking her first appearance in the Olympics. Despite not medaling, her appearance proved to be quite memorable. She also made history as the youngest athlete and the first tennis player to serve as the torchbearer. View this post on Instagram A post shared by Team USA (@teamusa) In October 2024, Gauff made history yet again when she won the China Open. According to CNN, she outperformed opponent Karolina Muchová and became the first American to win the China Open since Serena Williams in 2013. She wraps up the year by adding another title. In November 2024, she defeated Olympic gold medalist Qinwen Zheng during the WTA Finals held in Riyadh, Saudi Arabia. As Forbes notes , this marks her ninth WTA Tour singles title. Gauff took to Instagram to reflect on her achievement. “In all seriousness, I’m so grateful for all the support the last few weeks. Getting to win the last tournament of the...
If you grew up watching classic sitcoms of the 1980s and 1990s, you’re surely already aware of Jaleel White. The former child star, best known for his breakout role as Steve Urkel on the ABC series “Family Matters ,” has grown to become a veritable superstar since he got his big break over 30 years ago. Those looking to find White in something a little more modern should tune into the Disney+ original series, “Star Wars: Skeleton Crew,” which premiered on Dec. 2. The show, which has already amassed tons of positive reviews from critics and general audiences alike, sees the beloved entertainer fighting against the forces of intergalactic evil in a galaxy far, far away, alongside the likes of Jude Law, Nick Frost and Tunde Adebimpe. Since Jaleel White has been all over newsfeeds lately, many fans have begun to wonder just how well the actor has saved his sitcom salary and diversified his financial portfolio. Luckily, we’ve got you covered, with a comprehensive guide to Jaleel’s life,...
WNBA star Angel Reese has exceeded the expectations of her former agents. During a panel discussion at ComplexCon 2024, Nov. 16-17, in Las Vegas, NV, the Chicago Sky player looked back on the discouraging advice she received from her former agents, who had low expectations for her success with name, image, and likeness (NIL) deals. “I used to be with an agency, and I’m not with the agency anymore,” the 22-year-old explained on the panel, moderated by Speedy Morman , according to Complex. “And initially when I was with the agency, that specific agency told me I was never going to make over $2,000. … And that was when NIL first started.” Reese would prove those agents wrong. She has secured a slew of NIL deals with companies that include: Wingstop McDonald’s Raising Cane’s Amazon Sonic Bose Banter by Piercing Pagoda TurboTax Xfinity JanSport Outback Steakhouse In April 2024, her NIL valuation had reached $1.8 million, notes The Street. Reese is now working with new agents, Jeanine...
Coco Gauff has scored a new victory. The tennis star reigned supreme in her match at the China Open held in Beijing on Oct.6, 2024, against the Czech Republic’s Karolina Muchova, which led to a 6-1 6-3 victory. In the process, she has become the first American since Serena Williams to become a champion in the China Open, CNN reported. Furthermore, this brings her Women’s Tennis Association tour finals record to 8-1, per Blavity. “I‘m happy with the fight I showed during the past two weeks here in Beijing and very grateful to walk away with the @chinaopen title❤️. Thank you for all of the love and support! #Histimingisperfect #title,” Gauff, 20, wrote on Instagram. View this post on Instagram A post shared by Coco Gauff (@cocogauff) According to AS USA, Gauff also walks away with $1.1 million in prize earnings as a result of the match. She now adds to her $27.1 million net worth, which was last updated by Forbes on Aug. 23, 2024. At the time, this consisted of salary and winnings...
Tyra Banks is working on a new venture. According to ABC News, the supermodel and television personality plans to open an ice cream shop in Washington, DC, named Smize & Dream. Banks took to Instagram to announce the venture. “She’s serving… @smizeanddream ice cream in Washington, D.C. – SO VERY SOON! 💛 Get ready for a creamy dreamy experience,” she wrote. View this post on Instagram A post shared by Tyra Banks (@tyrabanks) Previously, Banks had opened an ice cream truck in Dubai, United Arab Emirates, but those ice cream products were only available in the U.S. in pre-packaged pints during a pop-up that Banks held in Los Angeles, CA, per ABC News. Banks credits her interest in the ice cream industry to a shared passion for ice cream with her mother, she explained on Instagram in December 2023. “My mama and I have been obsessed with ice cream for forever. And now (and WOW), I got me some big ice cream DREAMS with @SMiZEandDREAM,” she wrote. At the soon-to-be-open ice cream shop,...
Master P is launching a health-focused food venture. On Juneteenth, June 19, the rapper- turned-businessman took to Instagram to announce the launch of Miller Family Foods. The company will promote healthy living by offering consumers better “alternatives in cereal, oatmeal, breakfast bars, pancakes, waffles and more, deliciously made with the highest quality, using natural ingredients and flavors from the earth it grows.” By design, its foods will be made without artificial preservatives, hydrogenated oils, high-fructose corn syrup, artificial sweeteners and colors, GMOs, and BHA/BHT. Furthermore, Miller Family Foods’ mission will be to diversify the products shelved in grocery stores. “We are evolving as a culture, we are no longer just consumers,” Master P said in a statement shared on Instagram. “We spend trillions of dollars annually with no real ownership, but that’s changing. African Americans want healthier food alternatives. I heard them loud and clear. And that’s why...