Jamie Foxx has done it all and now he’s venturing into the spirits industry. Flavored Whiskey brand BSB-Brown Sugar Bourbon has announced the award-winning actor, musician, and entrepreneur as the company’s new owner, reports Travel Noire. Under his leadership, Foxx will lend his entrepreneurial spirit and guide the creative direction to help further the brand’s expansion. The new packaging of BSB is a turning point for the brand with a goal to anchor its position as the nation’s premier flavored whiskey equipped with style and sophistication for any event. “I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen,” said Foxx in a news release. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just...

A$AP Ferg is giving back to the unsung heroes of New York City by spotlighting local mom-and-pop corner stores. According to Variety, the Hip-Hop star took note of how the COVID-19 pandemic was affecting the plight of the city’s independent corner stores, so he teamed up with Snapple to develop a merchandise line and raise money for them. Funds raised from the partnership will reportedly go toward the Bodega and Small Business Group (BSBG) — a Hispanic organization that helps support small business and bodega owners located in New York. “As a native New Yorker on the pulse of music and art, A$AP Ferg was the perfect creator to collaborate with on this initiative,” Katie Webb — Keurig Dr Pepper’s vice president of brand marketing — shared with Variety. “It’s an authentic partnership that gives back to Snapple’s roots and highlights the enduring culture of New York City.” In addition to raising money, BroBible reports that Ferg also worked alongside Snapple and director Shomi Patwary...