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It’s no question that Malcolm Jenkins has continuously been on the frontline in support of Black and brown entrepreneurs. Spearheading change through Broad Street Ventures, the first Black athlete-led venture capital fund, the two-time Super Bowl champion has been on go-mode since its launch. As previously reported by AfroTech, the $10 million investment fund further created space for Black and brown women after bringing India Robinson and Sara “Lovestyle” Hood on board as investors. Now, less than four months later, Jenkins is onto his next impactful venture under Malcolm Inc. — his holding company.
As an entrepreneur with a new idea, before the investors and capital come, you become your own biggest hype man. When Amira Rasool first launched The Folklore Group — an e-commerce retailer for African fashion brands — in 2018, she full-heartedly believed in her platform with the mission of helping African designers gain more support from retailers and consumers around the world. Coming from the world of fashion and deeply familiarizing herself with African clothing after traveling to South Africa, Rasool recognized that she possessed the network, knowledge, and passion to solve the issue of the lack of direct-to-consumer platforms across the continent. Her realization turned to action once she envisioned just how wide the door of economic opportunities could be for African designers with her creating a platform to make it happen. “They don’t need another magazine article if they can’t link back to a website where customers can purchase [their brand.] I didn’t want to just be there...
The inception of Rares, a fintech startup, came with the purpose of turning sneakerheads from once just collectors to investors. Having a love for kicks himself, former athlete Gerome Sapp took his insight of them being alternative assets and created a platform that gives back to the Black community by providing accessibility to the collectible sneaker space — leading them to build wealth off of being the pioneers of the culture — as previously reported by AfroTech. Now, the social investing platform is creating even more room for sneaker enthusiasts to lock down wins in the market. On April 5, Rares announced the addition of secondary market trading, according to a press release shared with AfroTech. “Secondary trading has always been part of the product roadmap for Rares,” Sapp told AfroTech. “We want to provide use rs an opportunity to trade shares after sneakers IPOs are sold out, increasing the liquidity of the asset. Every day, sneakers continue to appreciate in value year...