While fans are focused on new music, Cardi B is focused on creating generational wealth. Cardi B has aligned herself with various endorsement deals over the years from Pepsi, Reebok, NYX Professional Makeup, and Fashion Nova, which she worked with earlier on in her career. As AFROTECH previously told you, Fashion Nova paid the rapper $200 for every post back in 2016, two years before the release of her successful debut album “Invasion of Privacy.” That number went as high as $20,000 per month, according to Vox. In April 2024, she revealed she was earning over $5 million from brand deals. Cardi B has proven she is able to bring in the dough for companies, and over the past couple of years she is now doing the same on her own terms. In 2021, Cardi B launched Whipshots in partnership with Starco Brands, which sold 5 million cans within three years, a press release mentions. View this post on Instagram A post shared by Whipshots ™ (@whip_shots) Launching Apparel And Beauty Brands Cardi...

Stephen Curry stands by his decision to choose Under Armour over Nike. In 2013, in what was arguably the fumble of that decade for Nike, the shoe brand conducted a pitch meeting with the Golden State Warriors point guard. He had been signed to the company since being drafted to the NBA in 2009, according to Basketball Network. Sports Illustrated notes Curry began setting up meetings with leading shoe companies, and the new Under Armour ultimately came out on top. Under Armour offered a $4 million annual contract that included the promise of a signature shoe and the chance for him to become a key figure for the brand. Nike’s offer was $2.5 million without the additional perks, and the meeting reportedly didn’t go so well. A representative was said to have mispronounced Curry’s first name, calling him “Steph-on” instead of “Steph-en,” and a slide presentation allegedly had Kevin Durant’s name on it and not Curry’s. With Curry choosing Under Armour, the deal kicked into gear in 2013....

Clarke Peoples had a “formulaic” road map that was disrupted by content creation. Columbia University Student Peoples was a student at Columbia University in New York, NY. It had been the only school she applied to, and she placed all her energy into perfecting her application, she shared with Business Insider. “I put in a lot of work to earn enough scholarships to get into Columbia. I spent months writing my application essay and did whatever I could to make myself a more competitive applicant. It was the only school I applied to, and soon I was in New York living out my dreams,” she said. Putting all her eggs in one basket ultimately paid off as she would be admitted into the school. She proved herself to be ambitious — pursuing an American studies degree — with an overarching goal of becoming a lawyer and launching a startup company. Peoples also had other backup plans including becoming a finance intern for a wealth management asset firm.   Early Career Opportunities By her...

Rene McLean, partner and founding advisor at Influence Media Partners, has a new music venture to share. Influence Media and McLean have announced SLANG, a new independent front line label under the music and entertainment company, according to a press release shared with AFROTECH™. One of the label’s first signees is Will Smith. Prior to the announcement, the winner of both Grammy and Academy awards debuted his single “You Can Make It,” featuring Fridayy and Sunday Service Choir, at the 2024 BET Awards, per Variety. Marking Smith’s first time performing at the award show, he was joined by Kirk Franklin, Chandler Moore, and Sunday Service Choir. “Through some of my darkest moments, music has always been there for me – to lift me and help me grow. It’s my humble wish that it can do the same for you and bring you all the joy and light you deserve,” Smith wrote in an Instagram post ahead of dropping the single, according to Variety. Along with Smith, SLANG’s roster includes...

Cardi B is always going to stand on business while being about her business. The “Invasion of Privacy” artist recently took to Instagram sharing that four of her songs are now in Spotify’s Billions Club. The singles listed are “Girls Like You (Maroon 5 ft. Cardi B),” “WAP (ft. Megan Thee Stallion),” “I Like It (J Balvin, Bad Bunny),” and “Taki Taki (Selena Gomez, Ozuna, Cardi B, DJ Snake),” per Essence. “Wooow I got FOUR songs that hit the billion mark on Spotify…I’m soooo excited to put out new music and reach even more milestones. Thank you sooo much everyone for listening, it really means alot to me.. I can’t wait for you to see and hear what’s next,” Cardi B wrote on Instagram. View this post on Instagram A post shared by Cardi B (@iamcardib) Since the release of her debut album on April 6, 2018, Cardi B has remained in high demand. The proof is in the numbers. During an interview, she shared a text conversation with Rolling Stone staff writer Mankaprr Conteh regarding an offer...

Rajon Rondo is a two-time NBA champion , with some of the most illustrious stats in professional basketball history. Though Rondo is best known for his landmark 8+ years with the Boston Celtics , the Kentucky-born sports legend has played for numerous NBA teams, bouncing around the league between championships before his official retirement in April 2024. Today, Rajon Rondo touts an impressive net worth of over $45 million according to sources , earned mostly through his NBA salary and endorsement deals . Rondo also has several real estate holdings that have boosted his net worth, resulting in the multi-million dollar figure. Unlike many other professional athletes, Rondo has managed to lead a relatively quiet life, banking his cash without engaging in any headline-grabbing extracurriculars or major controversies. Let’s look into the career of Rajon Rondo, and extrapolate data about his impressive net worth from his time on the court. Early Life & Career Beginnings Long before he...

Jerry Rice’s daughter Jaqui Rice Gold and the NFL Hall of Famer share more than being immediate family. The father-daughter duo is behind energy drink company G.O.A.T. Fuel, a venture founded alongside Jaqui’s husband, Trevion Gold, who serves as chief brand officer. The company distinguishes itself by incorporating adaptogens into beverages, such as the fusion of cordyceps mushrooms. According to WebMD, cordyceps helps improve energy, strength, immunity, and kidney function. The fungi’s health benefits initially attracted Jaqui to enter the beverage industry while working on a beauty tech startup in 2018. At the time, caffeine became a go-to drink for Jaqui and Trevion. However, its consumption led them to experience the adverse effects of some drinks, like feeling the “jitters” and eventually a decline in energy. “We just started talking as a family. I called my dad because he was a beverage investor. He had invested in CytoSport and Muscle Milk decades ago. We were telling him...

Basketball-player-turned-businessman Michael Jordan chose Carmelo Anthony as the first signature athlete for his well-known brand. During his high school years, Anthony was encouraged by his coach, Mike Daniel, to enhance his basketball career by transferring from his Maryland school to Oak Hill Academy in Mouth of Wilson, VA, right before his senior year, the New York Times previously reported. The former athlete became a top star while playing for the school, which was also sponsored by Jordan, per ESPN. Before attending Oak Hill Academy, Anthony says he was simply focused on playing the sport and had no clear interest in working with a particular shoe brand at the time. He had played wearing both Adidas and Nike. However, Anthony stayed loyal to the Jordan brand at the new school and even wore the Jordan shoe to an Adidas summer camp. “In the history of Adidas — and there wasn’t no disrespect to Adidas — I’m the only person that ever wore Jordans to an Adidas camp,” Anthony...