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Founders Valentine Osakwe and Zerryn Gines took advantage of free resources made available through the tech company coalition, Tech For Black Founders (T4BF) initiative . Now, they’re paying it forward to save small businesses. According to Forbes , Osakwe, 26, and Gines, 21, recently launched a mobile version of Peep Connect , a customer insight and analytics platform for small businesses that they founded in January. https://www.instagram.com/p/CEprH1ppwdT/ To overcome the financial setbacks they faced after the pandemic hit, the duo sought free technology and services by T4BF, whom they credit for the launch of their new business venture. “Just for an analytics feature, we were looking at paying a couple thousand dollars a month,” Gines said. “Now Foursquare is providing us tools, free for a year. It put us in a position to be six to eight months ahead of where we would have been without them.” Executives and founders of Amplitude, Branch, Braze, mParticle, Radar, and other tech...
Several Marketing-Technology firms have decided to take practical steps toward empowering Black entrepreneurs. Executives from Amplitude, Branch, Braze, mParticle, and Radar have joined forces to offer their technologies free-of-charge to Black-founded businesses that have bootstrapped or raised less than $30 million in VC funding, and employ less than 150 people. Will Crocker, VP, Customer and Partner Marketing at Braze told MarTech Today that mParticle’s CEO Michael Katz reached out to him with the idea in early June 2020. “We wanted to figure out what we could do within our expertise to give back to the larger community,” Crocker told MarTech Today. “Our mission is to create an eco-system that provides technology to empower these Black entrepreneurs, and we just want to level the playing field.” In their announcement on Braze’s website, Myles Kleeger, the President & Chief Customer Officer at Braze said: “Before Braze can make an impact on the world, we have to first start by...