In less than five years, The Folklore has set itself on a path of consistent evolution. Launched in 2018, founder Amira Rasool created her company as an e-commerce retailer to help African fashion designers gain more economic opportunities . Now, in addition to Africa and the diaspora, The Folklore is catering to more marginalized communities and pivoted to a B2B wholesale platform that’s expanded its services. Moreover, new and existing investors have joined in for its expansion. According to a press release shared with AFROTECH™, The Folklore has raised $3.4 million in a seed funding round, bringing its total amount raised to $6.2 million. As previously shared by AFROTECH™, in 2022, the company raised $1.7 million in a pre-seed funding round — making Rasool one of the youngest Black women to raise over $1 million in a pre-seed round for a fashion and lifestyle brand. The Folklore’s seed round was led by early-stage VC firm Benchstrength, the press release discloses. Fellow...