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Last week, the Jack Daniel’s Distillery and the Nearest Green Distillery announced the Nearest & Jack Advancement Initiative, a program designed to promote diversity and Black leadership in the American whiskey industry . According to PRNewswire , the joint initiative, between the two Tennessee distilleries, will give $5 million combined toward providing expertise and resources to Blacks entering the spirits industry as entrepreneurs. The money will be allocated to create the Nearest Green School of Distilling, whose STEM-based curriculum is being developed in partnership with Motlow State Community College. In addition, the pledge will offer apprenticeships specifically to African-Americans already in the whiskey industry via the Leadership Acceleration Program (LAP) and establish the Business Incubation Program (BIP), which will provide access to top marketing firms, branding executives, expanded distribution networks, plus other assets and opportunities to grow their spirits...
Whether you’re inviting the crew over to turn up on a Friday night or have opted for a quiet night in, alcohol of some sort is most likely in the equation. As stars continue to scale their personal brands, booze has become the go-to entrepreneurial endeavor for many. U.S. alcohol sales rake in about $90 billion annually, and these celebs are getting in on the action. From wine lovers to fine cognac consumers, these celeb-backed alcohol brands are sure to make their way into your cabinets. Jay Z’s Armand de Brignac “Ace Of Spades” Champagne — $300 View this post on Instagram One for the books. #THEBRUNCH #ArmandDeBrignac A post shared by Armand De Brignac Champagne (@armanddebrignac) on Jan 26, 2020 at 9:05am PST Jay-Z was named hip hop’s first billionaire by Forbes in 2019, and much of his net worth can be attributed to his Ace of Spades brand. The Takeout reports that Jay-Z makes nearly five times more from his champagne than music with the brand generating $310 million . He...