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MYAVANA is bringing its hair care technology to Africa. Candace Victoria Mitchell is the mastermind behind the company, which launched with a $1,000 investment and a vision to ensure improved hair health for Black women, as AFROTECH™ previously told you. “Originally, my ‘why’ was really to provide a more personalized approach for people to really be seen and heard in the beauty industry,” Mitchell said in an interview with AFROTECH™. “Because, at the time, there were not many products catered to women of color or textured hair. And it just felt like it was just a huge oversight, and we were just kinda out there figuring it out on YouTube. I feel that hair is deeply connected to our purpose and identity, especially in Black culture. So my ‘why’ was just deeply rooted in people understanding who they are and also having the technology that could cater to our personalized journeys.” Technologies released include MYAVANA HairAI, which provides a detailed hair analysis followed by...
Black woman-owned beauty brand Mented Cosmetics has been acquired by West Lane Capital Partners, Beauty Independent reports. The company, co-founded in 2017 by KJ Miller and Amanda E/J Morrison, offers products that cater to women of all complexions, its website mentions. According to Beauty Independent, Mented Cosmetics’ inaugural product was nude lipsticks created for women of color, which is still one of its best sellers. Mented Cosmetics’ products have since expanded to include mascara, blush, eyeshadow, foundation, and more, which can be seen on its website. Prices range from $16.50 to $30, the outlet says. The brand first relied on direct to consumer (DTC) distribution before landing in retail stores. As of this writing, its products are being sold in Ulta Beauty, Target, CVS and Walgreens but will shift its focus to DTC, the outlet notes. Over the years, the company has raised $9 million in venture capital funding, Crunchbase lists. However, there have been some growing...
Knowledge is power, but being able to access it can be an uphill battle for disadvantaged communities. PBS NewsHour reports on Instagram that St. Louis, MO, is a “book desert,” and the likelihood of retaining a significant number of books in a community is low. However, a determined Black woman business owner has stepped in to enact the change she wants to see. According to the outlet, Ymani Wince launched Onyx, a free book vending machine, at the Herbert Hoover Boys and Girls Club, located on the north side of St. Louis. Wince also owns The Noir Bookshop, which provides Black and people of color (POC) literature. View this post on Instagram A post shared by PBS NewsHour (@newshour) “I started thinking about what were ways that I could get books in the community, and I instantly thought of vending machines,” Wince told PBS NewsHour. “The concept of reading is good, having literacy is good, and I think access to information is a human right, no matter what you look like.” This...
Afro Unicorn Founder April Showers is taking her business to the gaming space. Showers launched Afro Unicorn, a character brand founded in 2019 to empower Black girls and women. As AFROTECH™ previously mentioned, its products include apparel items such as leggings and shirts and party favors such as plates, napkins, balloons, decorations, and pinatas. The brand also carries apparel for babies, accessories, and bags, among others. Showers ensured that her product was marketed in various shades to reflect the multitude of complexions among Black consumers. In addition to showing inclusivity in how Black people are portrayed, the founder wants others to know that Afro Unicorn is more than a brand. “My main goal for Afro Unicorn™ is to ensure Black girls and women feel unique, divine, and magical,” Showers said in a news release. She added, “Afro Unicorn™ is more than a line of products. It’s a movement to make sure Black people are represented and have a seat at the table. I’m grateful...