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TikTok Has Been Flagging Black Lives Matter Content, According To One Of Its Most Popular Creators

If you’re a TikTok creator, you have access to a tool called the Creator Marketplace. This marketplace allows you to connect with brands who may be interested in commissioning you for a series of promotions on the popular social media app. But if you’re a Black TikTok creator, you’ll find that using the marketplace to connect with such organizations as #BlackLivesMatter — or even typing in a search for “Black Lives Matter” in the toolbar — will result in the content being labeled “offensive.” According to Vox, that’s exactly what creator Ziggi Tyler went through. “Anything Black-related is inappropriate content,” he said in a video describing the situation. @ziggityler #greenscreenvideo I’m going live in 30 minutes to answer questions. Y’all need to get this message out. Please. #fypシ #fyp #wrong #justice ♬ original sound – Z According to Tyler, this is just another example of how Black content is regulated on social media in a way that white content is not. “I’m not going to sit...

TikTok, Shopify Launch New Partnership With Campaign Celebrating Black-Owned Businesses

TikTok and Shopify are officially in business together, announced today. The new global partnership will allow Shopify’s over one million merchants to drive sales to TikTok’s young audience, reports TechCrunch. In addition to running marketing campaigns on the social media platform, Shopify merchants will have access to TikTok for Business features, including its ads management tool which will help turn product information into native, shareable in-Feed video content. To show off the partnership, Shopify and TikTok launched #ShopBlack, a campaign that celebrates Black-owned businesses. From Nov. 10 through Nov. 15, TikTok users can browse videos of over 40 Black Shopify merchants via the new hashtag. “TikTok is one of the world’s fastest-growing entertainment platforms with over 100 million highly engaged users in the U.S. alone,” said Satish Kanwar, Vice President of Product at Shopify. “The TikTok channel means Shopify merchants—even those without a strong TikTok following of...

Oct 27, 2020

TikTok is Offering $100M in Ad Credits to Rebuild the Small Business Community

TikTok has been on the tip of many tongues lately. However, despite threats of takedowns and power shifts, the video-sharing giant is still providing opportunities for businesses to grow. According to Small Business Trends , TikTok launched TikTok For Business , under which the brand committed $100 million in ad credits to small businesses as a part of their Back-to-Business program. The initiative is designed to help boost brand awareness, alleviate marketing costs, and craft engaging creative messaging. Now, for a limited time, small businesses can receive up to $2,300 in ad credit. To be eligible for the ad offer, small and medium-sized businesses must sign up for TikTok For Business and register for a TikTok Ads Manager account. Eligible SMBs can claim a one-time ad credit worth $300, the site says. Any additional spending will be matched up to $2,000 per business. This year, TikTok has become an integral part of many businesses and individual creatives’ marketing plans. In...

Sep 30, 2020