Showing 2 results for:
Popular topics
Kentucky Wildcats basketball player, Oscar Tshiebwe, saw a window of opportunity and took it. While spending some time in the Bahamas alongside his teammates, Tshiebwe dove head first into the name, image, and likeness (NIL) game. Tshiebwe, who was born outside of the United States, has been playing with a student visa. Therefore, it has been difficult for Oscar Tshiebwe to participate in NIL deals throughout the country. Fortunately, during the week-long trip that was not the case. When you can’t do NIL “work” in the U.S. on your student visa … but you’re in another country for a week. Lights, camera, action. 💰💰💰 pic.twitter.com/YMbdLageud — Kyle Tucker (@KyleTucker_ATH) August 8, 2022 His first call when he landed was to his agent asking, “Where do you need me?” “He can’t do this stuff in the States,” Kentucky Wildcats head coach, John Calipari said, according to The Athletic. “Oscar, you weren’t there today, but we all get why you’re doing what you’re doing.” “He’s getting rich,”...
A first-of-its-kind partnership is set to open the door for a group of HBCU student-athletes. According to a press release, North Carolina Central University (NCCU) has become the first HBCU to partner with The Brandr Group (TBG) — a brand management, marketing, and licensing agency — for its group licensing program. The recently launched partnership is set to create “ new opportunities for NCCU student-athletes in all 15 sports who want to use their name, image, and likeness (NIL) together with the university’s official trademarks and logos,” the press release discloses. “We are thrilled to welcome NCCU to our family as our first HBCU partner, and we look forward to working together to support Eagles student-athletes through this new agreement, “said Rick Perko, Vice President of Program Development at TBG. “There are several companies and individuals who are interested in making a difference with student athletes at HBCUs and group licensing will allow them to have the greatest...