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A$AP Rocky is on to his next venture! According to a press release the rapper and entrepreneur is dropping a new whiskey on the market in collaboration with Global Brand Equities and E. & J. Gallo. “I’m so excited and grateful to finally introduce Mercer + Prince to the world. I have wanted to launch a whisky for a few years, but it was difficult to find partners willing to innovate to the level I envisioned. Fortunately, I found those partners in Global Brand Equities and Gallo,” A$AP Rocky said, according to a press release.
Aug. 11, 1973 will forever go down in history as the day that Hip-Hop was born–and it all started with a “back to school jam” at 1520 Sedgwick Avenue in the Bronx. With nothing but a pair of speakers, two turntables and a crate of banging records, founding father Clive Campbell — better known as DJ Kool Herc — helped create a historical moment that singlehandedly produced the culture-shifting genre the world has grown to love today. Credit: Public Domain Every year Hip-Hop fans gather round, both on and offline, to revel the genre’s history and teach kids today about where it all started. Even Google commemorated Hip-Hop’s holiday back in 2017 with a drawing that explained its origin story. The first-of-its-kind Doodle also featured a custom design by graffiti artist Cey Adams, plus interactive turntables for users to mix samples from some of Hip Hop’s most legendary tracks. They even had industry icon Fab 5 Freddy narrate the whole experience which you can view below. Hip-Hop has...
A$AP Rocky is adding yet another creative title to his resume. The Harlem rapper has reportedly been named the first-ever guest artistic director of PacSun in which he will be overseeing designer collaborations, brand campaigns, in-store activations as well as supporting launches in both the Pacsun DTLA and Soho stores, a press release reports. For the next 18 months, Rocky will be responsible for driving a “new wave of premium streetwear and style” to the LA-based multi-brand retailer as part of his role. “Our community of customers is looking for something unexpected, that elevates their daily experience and lets them express their personal style. Nobody bridges the gap between high fashion and streetwear like A$AP Rocky,” Alfred Chang, co-CEO of Pacsun, said in a statement. “We are proud to welcome him to the Pacsun family and energized about making his ideas a reality that can be shared (and worn) by millions and lead a global style conversation.” Through this new partnership...
Hip-Hop is diving headfirst into the non-fungible token (NFT) space with its very own collection to honor 47 years of the culture. On June 19, the Universal Hip Hop Museum in the Bronx — in partnership with blockchain platform NEAR Protocol and celebrated illustrator André LeRoy Davis — debuted a special collection of NFTs in which Hip-Hop fans are now able to own a piece of the genre’s history, a press release states. The goal of the new collection is to both honor years of Hip-Hop’s rich music culture that has given artists a space to be creative and also champion ownership of their intellectual property through cutting-edge decentralized blockchain and NFT technologies. “NFTs bring a unique opportunity to honor Hip Hop icons as well as offer artists more control of their creations” Peter DePaulo — head of NEAR’s product lab, Satori — said in a statement. “Our goal is to offer a familiar, smooth onboarding and purchasing experience unlike what’s required at NFT marketplaces built...
Klarna, the popular pay-in-four app, has announced that rapper A$AP Rocky has joined the company as an investor and CEO for a day. In a press release announcement, it was revealed that the New York rapper, real name Rakim Mayers, will also join the company’s GiveOne sustainability initiative. His participation in this program involves pledging 1 percent of his initial Klarna investment to impactful planet health projects focusing on climate and biodiversity. His chosen project is the Miti Alliance in Kenya and its founder Michael Waiyaki. According to the organization’s official website, the Miti Alliance — which began in 2018 — has a mission to replant indigenous trees in water catchment areas. The organization has had the impact of planting more than 10,000 trees since its inception. “Klarna is a company that looks ahead and challenges the status quo, which makes partnering with them so appealing to me,” said A$AP Rocky in the press release announcement. “I’m excited to begin...
After this year’s Oscars committee messed up, a Chadwick Boseman non-fungible token (NFT) is getting a whole new redesign. Deadline is reporting that the NFT created in honor of the late “Black Panther” actor will no longer feature the actor’s likeness. It’s unclear what the new design will look like, though one of the designers hinted that it will be completely different from what Oscars attendees took home in their swag bags. “I now recognize that Chadwick’s face is a triggering reminder of his death rather than his life,” said Andre Oshea, one of the artists who designed the controversial Chadwick Boseman NFT. Oshea’s full statement can be found below. View this post on Instagram A post shared by Black 3D Artist (@andreoshea__) NFTs have been making quite the splash in the art world as of late because of their ability to digitally authenticate a piece of work. While there’s no professional consensus on whether NFTs will retain their value — or importance — through the years,...
NBA legend Wilson Chandler has made history. In a press release announcement, it was revealed that the basketball superstar has entered into a one-of-a-kind partnership with CryptoKickers, a non-fungible token-based fashion brand designing “Footwear for the New World.” This partnership marks the first time in history that a sports star has entered into a “virtual kicks” partnership. “As we build out the leading footwear brand for the Metaverse, we wanted to find a star athlete with an innovative spirit and style — someone who actually cares about this stuff,” said CryptoKickers co-founder Thomas Dimson, in the press release announcement. On Wednesday, April 21 at 11:11 a.m. PST, the team will release 21 pairs of “Wilson Chandler 1s” on their website, with additional releases to follow. “As soon as I discovered CryptoKickers, it was a no-brainer to collaborate with them,” said Chandler, a 13-year NBA veteran. “I’ve been in the crypto space for some time and recently became obsessed...