Award-winning Senegalese-American recording artist and entrepreneur Akon has been known to dabble in Africa’s business dealings for years, and now his wife is gearing up to do the same.
Rozina Negusei — President and CEO of Zanar Entertainment, Entreeg Records, and Entreeg Entertainment Group — recently announced that she plans to invest a total of $12 million in the Ugandan entertainment industry to explore a plethora of available business opportunities worth backing, according to local outlet Sqoop.
“We are here to explore new opportunities in Uganda, we are focused on investing in Agriculture, solar, and real estate,” she said. “Our main focus is to see how we can bridge the gap between East Africa and West Africa in terms of business and trade.”
Negusei was reportedly invited to Uganda by East African Partners (EAP) managing director, Isaac Kigozi. Along with her came a group of Turkish investors, who are set to visit a few government departments, agencies, and private sector establishments.
“We definitely wanted to bring entertainment in Africa, we are looking for a hub, a home to be the Africa Hollywood; America became America not because of Agriculture but because of the entertainment industry,” Negusei continued in her statement.
“It’s our job to bring the African movies, music, take it to the next level by recognizing ourself, we don’t have to wait for other cultures to recognize us, we are good enough to recognize ourselves. If we bring entertainment whether movie, music award, every year, Uganda can become the home of the entertainment industry.”
In addition to her visit, Negusei also met up with President Yoweri Museveni, Blizz Uganda reported.
“I was pleased to meet such an honourable, genius leader and a walking library. He called me a daughter and gave me a name, Estella Ihangwe,” she shared. “It was amazing to be in the presence of such a knowledgeable leader. I have met several leaders, but President Museveni is exceptionally knowledgeable. You guys are lucky to have such a leader. Seriously, you won’t realize it until he is no longer here.”
Negusei’s investment package for the country’s entertainment industry includes a five-year deal, according to Face2Face Africa.
Akon is also expected join his wife later in Uganda for her business visit.