Women’s Wear Daily reports that PUMA just snagged iconic celebrity stylist June Ambrose as their new creative director.

A fashion icon, with 200 music videos and two decades of experience under her belt, Ambrose is responsible for some of hip hop’s most iconic looks.

From Missy Elliott’s inflatable garbage bag suit in “The Rain (Supa Dupa Fly)” music video to Diddy’s shiny suit in “Mo Money, Mo Problems,” Ambrose has carved her own lane as an award-winning stylist, author, costume designer, and creative director.

“There are very few people that indisputably shift culture. That is something June has done for over 25 years. Her pure energy and spirit come to life through her fashion and designs,” Jay-Z said, according to VOGUE.

Because of Them We Can reports Jay-Z signed on as creative director of PUMA Hoops in 2018. His confidence in Ambrose’s talent and capabilities led the hip-hop mogul to introduce her to PUMA global director of brand marketing Adam Petrick and CEO Bjørn Gulden to help take the brand to the next level.

“[June’s] a true visionary and my longtime partner in style. Her creative eye, combined with Puma’s innovation, will be revolutionary,” Jay-Z said.

Ambrose believes the collaboration is more than “just fashion,” and wants her work with PUMA to continue to elevate conversations.

“The connection between style and sport is timeless and it’s something I’ve always wanted to put my spin on,” said Ambrose, according to Women’s Wear Daily. “Beyond the collections, it’s important to me that the collaboration is rooted in social impact, and Puma’s work in the social justice space to empower youth through sport makes them the perfect partner.”

The June Ambrose x PUMA collection is set to be released in 2021.