Pronghorn Invests In Ciara And Marc Farrell's Ten To One Rum As A Part Of Its Mission To Make The Spirits Industry More Inclusive
Photo Credit: Ten To One

Pronghorn Invests In Ciara And Marc Farrell's Ten To One Rum As A Part Of Its Mission To Make The Spirits Industry More Inclusive

Pronghorn Looking To Create More Wealth For Black-Owned Spirits Brands

As AfroTech previously told you, Ciara joined Ten To One’s founder and CEO Marc Farrell as a triple threat. She wears the hats of investor, co-owner, and director for the brand with responsibilities aimed toward “focusing on marketing, creative and business development, as well as strategic partnerships,” Forbes reported.

Now, Ten To One — founded in 2019 — has received a capital investment from Pronghorn to support supercharging services that will scale the company, according to a press release. Pronghorn’s commitment is an effort to create wealth and drive acquisitions for Black-owned spirit brands. In addition to the funding, Ten To One will benefit from Pronghorn’s efforts to create wealth and drive acquisition as they will receive “industry-leading knowledge and resources to realize their brand’s ambitions,” according to a press release.

“Pronghorn’s team are spirits industry game-changers,” said Ciara, Co-Owner, Ten To One, according to a press release. “It’s rewarding to see these creative minds rally around a brand and a mission that I am so passionate about and enable a path to excellence that uplifts and supports Black entrepreneurs.”

Statement From Erin Harris, Co-Founder, Pronghorn

“Pronghorn’s goal is to cultivate the next generation of Black entrepreneurs, executive leaders, and founders within the spirits industry. We are thrilled to kick off the first of 57 investments in Black-owned spirits brands that will be made over the next ten years with Ten To One Rum,” said Harris, according to a press release. “Diverse representation in entrepreneurship will drive innovation, and Ten To One is a leading example of that through its continued reimagination of the rum category.”

Statement From Marc Farrell

“Continuously challenging expectations has been core to our brand’s DNA from day one, and proven to be a major ingredient in preserving on a path to success – even against the backdrop of a global pandemic,” said Farrell, according to a press release. “There remains an enormous opportunity to change the way people taste, experience and talk about rum, and with the incredible support of the Pronghorn team, we will not only be able to expand our footprint to other major metropolitan hubs, but also introduce consumers to new occasions for which rum should be considered the spirit of choice.”