Procter & Gamble Acquires Black-Founded, Woman-Led Hair Brand Mielle Organics
Photo Credit: Courtesy of Mielle

Procter & Gamble Acquires Black-Founded, Woman-Led Hair Brand Mielle Organics

Mielle Organics has smashed through yet another glass ceiling.

According to Procter & Gamble, the hair company will officially join P&G Beauty, pending regulatory approval.

Better Together

“Together we’re driving key actions and systemic changes for our employees — through our brands, with our business partners, and in our communities,” said P&G North American President Monica Turner in a video shared to Instagram. “As a part of this plan we are committed to economic empowerment for Black and women-owned businesses.”

She added: “I am excited to welcome Monique and Melvin to the P&G family. And in partnership with them, we’re looking forward to continuing their success to deliver great products to even more consumers.”

As previously reported by AfroTech, Monique Rodriguez has not only managed to break barriers within the beauty industry, but she has come in and made it something that is completely her own.

More importantly, she told us that the driving force behind Mielle has always been about securing a legacy that her children can be proud of.

“My kids have been able to witness their mother, a Black woman, have a dream and go from their kitchen to big-box retailers, something that has changed my family’s life and for me that’s fulfilling,” said Rodriguez.

 

View this post on Instagram

 

A post shared by Mielle Organics LLC (@mielleorganics)

A Bright Future

Now, her dreams continue as Mielle will now become the latest company to join the list of brands backed by P&G.

“Today is a remarkable moment for our brand and for the climb of Black entrepreneurs everywhere as we collectively continue to break barriers and accelerate the opportunities for growth,” said Rodriguez in an official statement. “I am thrilled that we will make an even greater impact in how we give back to the community.”

As Mielle looks ahead to the future, P&G aims to help them scale, while also assisting future Black-owned businesses with growing, scaling, and expanding their companies starting with a $10 million pledge to Mielle Cares — a non-profit dedicated to advancing economic and educational resources within Black and Brown communities.

“We founded Mielle Cares to give back to our community who has been so instrumental in the success of Mielle,” said Melvin Rodriguez, co-founder and chief operating officer for Mielle Organics. “Mielle remains committed to leading with purpose and impact and serving as a beacon in historically underserved communities. Expanding our impact in Black and Brown communities will become an even greater focus in the years ahead.”