Planet FWD is a climate-friendly food startup that specializes in developing a regenerative food platform.
According to TechCrunch, Planet FWD — founded by Zume co-founder, Julia Collins — just launched its first product, Moonshot Snacks, a climate-friendly plant-based, kosher, organic, carbon-neutral snack that has no added sugar.
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In addition to the new product, Planet FWD also announced an additional $2.5 million in funding led by Concrete Rose, MCJ Collective, Arlan Hamilton, and Emerson Collective, as well as existing investors which includes January Ventures, Kapor Capital, and BBG Ventures, among others.
The funding is in addition to the $2.7 million already raised by the startup earlier this year.
“We want to engage customers and show them they have the power to address climate change just with the way we eat,” Collins told TechCrunch. “We can use our food choices as a way to promote better farm management practices and company practices that can help decarbonize the environment.”
Collins shares that the mission of the company is to show the consumer demand for climate-friendly products. From there, the hope is that this will encourage farmers to implement more regenerative agriculture practices.
Currently, Planet FWD is alpha testing a carbon impact assessment which gives them the option to determine what its current greenhouse gas impact is for its products if they chose to. The tool would assess where the product comes from down to the distribution, ingredients, packaging and so forth. Then it will recommend how to reduce the product’s greenhouse gas impact.
“Frankly, I think it’s a privilege to be alive and aware during this time where this is this window of opportunity to address climate change,” she said. “We can’t stop it. We can’t reverse it. But we can address it so it’s still possible for people to live on this planet. But the window is closing.”
According to TechCrunch, you can get your hands on Moonshot Snacks today via the Planet FWD website. Starting Dec. 16, the product will also be available through plastic-free grocery store, Zero, with plans of a traditional retail launch in 2021.