To celebrate the Grammy Awards, Quincy Jones-backed green Web3 company OneOf has kicked off a partnership with The Recording Academy to launch non-fungible tokens (NFTs) for music heads across the globe.
The collection will commemorate the 64th, 65th, and 66th Annual Grammy Awards. Holders can look forward to the works from three diverse artists such as Emonee LaRussa, ThankYouX, and Andre Oshea, honoring OneOf’s mission to support women and people of color in the Web3 space, according to a press release. Additionally, a portion of the proceeds from the collection will be donated to the Recording Academy’s scholarship fund.
“We are thrilled for this partnership with OneOf and to be dropping these exclusive NFT collections leading up to the 64th Annual GRAMMY Awards,” said Adam Roth, SVP, Partnerships & Business Development of the Recording Academy. “To be on the forefront of technology while simultaneously serving the music community with a new and innovative platform is only the beginning of what NFTs are doing to change the musical landscape and to generate more income for music creators.”
The Inspiration Behind LaRussa's NFT
The first collection was released on March 7 and holders had a chance to snag a single golden ticket for an inclusive travel stipend to attend the Grammy Awards. About a week later came the next drop featuring two-time Emmy-winning director and animator Emonee LaRussa.
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To bring her NFT to life, LaRussa created one looping animation with Cinema 4D and 3D In Adobe After Effects. What amounted to her longest passion project was well worth it as LaRussa shares it is a piece she is most proud of during her eight-year reign in the art space. In addition, the idea for her NFT was inspired by a world where no person or place exists except music.
“When I was creating this I had thought of the idea that if there’s nothing else in the world, if there are no people, if there’s no anything, there will always be music,” LaRussa told AfroTech exclusively. “The beat of mother nature will always exist and so I try to create these desolate environments where the only things that exist are instruments and music.”
Music fans can be on the lookout for a special feature of LaRussa’s work and the other collaborators during the Grammy Awards on Sunday, April 3, 2022, Deadline reports.