Lamar Odom’s senior living care venture has been acquired by internet platform

According to a news release, Odom will now serve as the chief creative officer of Odom Senior Care and will be responsible for informing and empowering families seeking quality care for their seniors.

“I am so excited to join ZNest as the Chief Creative Officer. We are definitely looking forward to making super impact in the senior living space,” Odom said via Instagram.


View this post on Instagram


A post shared by Lamar Odom (@lamarodom) Founder Bennett Kim shared a similar heart posture in the sector due to his parents. He aspired for the platform to become a reputable national and trusted source. The acquisition only bolsters his commitment to achieving these goals.

“It became abundantly clear that and Odom Senior Care not only share similar visions but are also driven by parallel missions rooted deeply in personal family experiences,” said Kim, according to a news release. “Both organizations strive to provide transparency in the opaque world of senior living, aiming to connect families with senior living facilities that fit their personal needs.”

Odom also shared in the press release that the two have the “same goals, so it just made sense for us to work together.”

To aid in the new changes, will be assisted by Odom’s management team. They will be responsible for providing insights on marketing and work with ZNest’s strategies to advance the industry.

ZNest also shared they will be releasing a new consumer-facing website that will offer families helpful resources and tools in 2024.

“Together, and Odom Senior Care will forge a new path, simplifying, demystifying and humanizing the process of selecting senior housing, ensuring that families can easily secure the quality, respectful care their loved ones deserve. Currently, operators can claim a profile and list their facilities on the site by visiting,” the press release reads.