Lamar Odom’s senior living care venture has been acquired by internet platform ZNest.com.
“I am so excited to join ZNest as the Chief Creative Officer. We are definitely looking forward to making super impact in the senior living space,” Odom said via Instagram.
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“It became abundantly clear that ZNest.com and Odom Senior Care not only share similar visions but are also driven by parallel missions rooted deeply in personal family experiences,” said Kim, according to a news release. “Both organizations strive to provide transparency in the opaque world of senior living, aiming to connect families with senior living facilities that fit their personal needs.”
Odom also shared in the press release that the two have the “same goals, so it just made sense for us to work together.”
To aid in the new changes, ZNest.com will be assisted by Odom’s management team. They will be responsible for providing insights on marketing and work with ZNest’s strategies to advance the industry.
ZNest also shared they will be releasing a new consumer-facing website that will offer families helpful resources and tools in 2024.
“Together, ZNest.com and Odom Senior Care will forge a new path, simplifying, demystifying and humanizing the process of selecting senior housing, ensuring that families can easily secure the quality, respectful care their loved ones deserve. Currently, operators can claim a profile and list their facilities on the site by visiting ZNest.com,” the press release reads.