“The Marathon Continues” is more than just a slogan for late rapper Nipsey Hussle, whose life was tragically cut short in March 2019. Since his passing, the rapper/entrepreneur has posthumously been at the forefront of multiple business and brand deals in the fashion, film, and tech space. Now, with the help of friends, colleagues, and his elder brother, Samiel “Blacc Sam” Asghedom, another vision of Nipsey’s is coming to fruition.
On June 18, The Marathon (Collective), a premier THC and CBD retail store, is set to officially open its doors at 7011 Canoga Ave. in Los Angeles, CA. Legally breaking into the cannabis business has long been a dream of Nipsey Hussle’s and his loved ones have made it their mission to see it through.
“This is something we always spoke about,” says Samiel Asghedom. “Nipsey, Fatts, Adam, and I had a goal to get a legitimately licensed store and have our brand in other stores across the state. We’re so honored to be able to fulfill the dream.”
The Asghedom brothers chronicle this journey in the new documentary, The Marathon (Cultivation). The film, which Nipsey Hussle had been working on before his death, follows the young rapper and his crew as they maneuvered around the growing demand for Hussle’s acclaimed Marathon OG marijuana strain. It chronicles the ups and downs of their then-illegal operation and how it came to be a now-legal and fully licensed marijuana dispensary in the heart of LA. Highlights of the film also include Nipsey Hussle giving a walk-through of the Marathon OG grow room and a special appearance by Snoop Dogg.
Via The Marathon (Collective), fans will be able to purchase exclusive Marathon strains such as Uncle Sam OG, Shark Bite, Kiwi Strawberry Gelato, and of course, the originator of it all — Marathon OG, produced by The Cure Company. The team promises only the best of the best and worked diligently to source quality cannabis from across the country.
Exclusive screenings for The Marathon (Cultivation) took place on May 14 and 15th via the rooftop of the new soon-to-open The Marathon Clothing store No. 2. Nipsey fans can now watch the documentary in full below.