Nicki Minaj is the latest star to join Rap Snacks and its lineup of celebrity partnerships that include Migos, Boosie, Romeo Miller, Fabolous, Rick Ross, and Lil Baby, among others, as AfroTech previously told you.
Rap Snacks Partnered With Minaj To Disrupt The Snack Industry
People reports Rap Snacks’ decision to work alongside Nicki Minaj was shaped by a push for the company to reach new heights. Looking to Queen Minaj, mother of the Barbz, and a ten-time Grammy award nominee with 23 platinum-certified singles under her belt coupled with four gold-certified singles, was a natural choice. Nicki Minaj’s growing accolades speak for themselves and her dominance in Hip-Hop culture has permeated past her genre. Minaj has shifted industry norms through her impeccable lyrics, boldened fashion, and her distinct alter egos.
“Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well,” Rap Snacks CEO James Lindsay said in a release, according to People. “It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.”
Barbie-Que Honey Truffle Potato Chips
Fans looking to dive into Minaj’s Rap Snacks can look forward to a special shout-out as the chips have been named The Barbie-Que Honey Truffle Potato Chips in honor of the fan base. The chips will be available at Walmart, Sam’s Club stores, and online.