NFT portfolios have become a new, viable way for people to build — and maintain — their wealth.

And the same goes for celebrities, who are quickly wading into the NFT space to diversify their investments.

As has been previously reported, everyone from Doja Cat to Method Man has taken advantage of the value that non-fungible tokens give to their portfolios. And while experts are divided as to whether the long-term value of NFTs will sustain themselves, a new report suggests that there are some celebrities — for now — that have some of the most valuable NFT portfolios in the industry today.

According to a new report compiled by SCMP, these portfolios have taken a jump thanks to the involvement of major auction houses, like Sotheby’s and Christie’s, who have also started to see the value in this new digital technology.

But what makes these celebrity NFT portfolios so valuable can actually vary. While some celebrities choose to create their own NFTs and sell them, others create wealth by purchasing NFTs from popular artists — with one of the most sought-after being Bored Ape Yacht Club.

These three Black celebrities made the cut for having some of the “most valuable NFT portfolios,” according to this new report. Let’s take a look at how they made their money.

Editorial note: The value of these portfolios is a speculative estimate drawn from a variety of online sources.

Serena Williams

Reportedly considered one of the top celebrity NFT investors, Serena Williams’ NFT portfolio has been super-sized thanks to her ownership of Cryptopunk #2950, a gift from Alexis Ohanian, Reddit founder, and Serena’s husband. In total, Williams’ NFT portfolio is reportedly worth more than $528,000.


With more than a reported $700,000 invested in NFTs, Jay-Z’s billionaire status is only supplanted by his astounding NFT portfolio. One of his own NFTs — centered around a celebration of his album, “Reasonable Doubt” — was auctioned off by Sotheby’s and fetched $139,000.

Snoop Dogg

The Casa Verde capo and newly-minted Death Row Records CEO reportedly has an NFT portfolio worth more than $20 million. Snoop Dogg also creates his own NFTs for purchase (called, appropriately, The Doggies) and they’ve reportedly been traded more than 8,000 times.