Never-Before-Heard Stories Centered Around Kevin Hart's Life Are Making Their Way To The Metaverse
Photo Credit: Axelle / Bauer-Griffin

Never-Before-Heard Stories Centered Around Kevin Hart's Life Are Making Their Way To The Metaverse

Comedic genius Kevin Hart will be giving his fans a more in-depth look at his life.

 

Hart Will Confess Details On Life, Career, Relationships, And Journey

According to a press release sent to AfroTech, the multi-platform entertainment company HARTBEAT will be premiering a new special titled “Confessions from the Hart,” exclusively on Roku Original beginning July 6.

The animated anthology will be based on his IGTV series and will provide fans with in-depth and never-before-heard stories centering on his life, career, relationships, and journey toward stardom.

In addition, the special will give a first look into Hart’s metaverse and will feature a bonus episode release in partnership with Web3 platform Moonwalk. The activation will kick off the first of many rollouts throughout the year honoring HARTBEAT’s mission to bring more “comedians, experiences, and stories with humor and heart” to fans globally.

Statement From Hart, According To A Press Release:

“My favorite thing to do is make people laugh, and with HARTBEAT’s expansion into the Metaverse and Web3, we will have exponential opportunities to bring humor and comedy to a whole new audience. I am so proud of my team for their forward-thinking and ingenuity. With this new technology, we will be able to continue expanding our footprint into the new technological frontiers of content creation.”

Exclusive Statement From President & Chief Distribution Officer Jeff Clanagan:

“We see the Web3 ecosystem as a way to continue to extend HARTBEAT’s mission and reach new audiences wherever and whenever they consume. ‘Confessions from the Hart’ marks many firsts for HARTBEAT — as it is a new animation special, a first Roku original, and a first to bring Kevin Hart and HARTBEAT IP into the Web3 ecosystem through bonus content in the metaverse and an NFT drop. Through our distribution strategy, we can deepen our relationships and engage with not only mainstream audiences but also Web3 natives.”

NFT Collection Reflecting Hart And Animated Characters Dropping July 7

In addition, Hart will drop his first NFT collection on July 7, reflecting himself alongside the animated characters in the 30-minute special.

Courtesy of “Confessions From The Hart”

Fans who purchase one of the 10,000 NFTs available, will have access to limited Edition character cards, one-of-a-kind prints, future exclusive content of “Confessions from the Hart,” Metaverse experiences including future bonus content, and tickets to the upcoming Kevin Hart tour, plus more.

Fans will also have a chance to join the Kevin Hart Nation Wallet and over time earn the HARTS social token after interacting with social content. The token can also be used to redeem free NFTs, purchase Hart Passes, and secure onboarding digital assets.

“Kevin Hart has always leveraged new mediums and technologies to engage with his audiences. HARTBEAT’s foray into the Metaverse and NFTs are just another way to connect with fans. We see this as a strategic long-term play and ‘Confessions From The Hart’ is among the first of many initiatives we plan to explore in this space,” said Clanagan.