For years, streaming platforms have made their content exclusive only to users who pay to access it, but that all may change.

Streaming giant Netflix made an unexpected move this week as it’s created a new content section on its platform where no subscription is needed to attract a new group of users, CNET reports.

According to Cord Cutters News, new users can enjoy a plethora of popular titles such as “Stranger Things,” “Grace and Frankie,” “When They See Us,” and more via Netflix’s free section without creating an account.

“Netflix is the premiere destination for all your entertainment needs. But don’t take our word for it – check out some of our favorite movies and TV shows, absolutely free,” reads a message on Netflix’s watch free section.

According to the company, movies and shows available for free will rotate from time to time to promote new content to hopeful subscribers.

“We’re looking at different marketing promotions to attract new members and give them a great Netflix experience,” Netflix said in a statement to Gadgets 360.

The full list of free content includes:

      • “Stranger Things”
      • “Murder Mystery”
      • “Elite”
      • “The Boss Baby: Back in Business”
      • “Bird Box”
      • “When They See Us”
      • “Love is Blind”
      • “The Two Popes”
      • “Our Planet”
      • “Grace and Frankie”

Cord Cutters News reports that Netflix tested out offering free content in the past as the service most recently made hit movie “To All the Boys I’ve Loved Before” accessible to non-subscribers before releasing the film’s new sequels.

Additionally, they advertised a free first-month promotion for subscribers earlier this year to help attract new customers, Gadgets 360 reports.

Many streaming services are testing out these free promo tactics in an effort to increase their subscribers as the streaming war continues.

Since the start of the pandemic, Netflix has seen a huge surge in its growth and it continues to find ways to entice new subscribers to join by investing in sub-sections for catered audiences such as Strong Black Lead and African Originals.

Despite its large growth, the platform is still in a steep battle to compete with other emerging streaming giants like Disney Plus, HBO Max, and others.