Necole Kane has stamped her footprint in media for nearly two decades. From starting her popular gossip blog Necole Bitchie to transitioning as the founder of xoNecole, the media maven has seen great success in the industry.

Back in March, Kane stopped by AfroTech and shared details on the latest step in her career path: Starting My Happy Flo — a plant-based period pain relief supplement.

Launched in 2021, she shared that she’s living out her purpose with the brand.

“People reach out to me directly on social media. This woman just did this morning and said, ‘Girl, I’m eight months in and this has changed my life. I can not believe I have periods and don’t feel cramps anymore when I used to plan my life around my periods.’ And that to me is way more fulfilling because I know I’m impacting women in a way that we may be saving uteruses,” Kane told us in an interview. “We may be saving women from hysterectomies years down the line. It’s just so fulfilling to me.”

Now, the CEO is embarking on fulfilling her purpose full-time.

On Oct. 19, Kane announced her departure from xoNecole to fully focus on My Happy Flo, according to a press release.

As previously reported by AfroTech, My Happy Flo is working to help educate women about their period and how to take preventative measures ahead of health scares such as polycystic ovary syndrome (PCOS), endometriosis, and fibroids, especially for Black women.

“I’m still serving the same audience that I have for years but in a new way,” Kane shared in a statement, according to the press release. “Our community has a unique set of needs that include Vitamin D3 and Iron deficiency but are often underserved and overlooked in the vitamin and supplement space. I am passionate about helping women of color who are struggling with heavy periods and fibroid symptoms and missing out on life because of it. The statistics regarding black women and fibroids are alarming and we wanted to help do something about this silent epidemic.”

In addition to the current product and education it’s been offering, the brand aims to create products that improve sleep, energy, and digestive health, as well as empower customers with information through monthly workshops, digital downloads, and in-person summits, per the press release.