Figures in the sports world are expanding their reach and getting more and more involved in business dealings.
Milwaukee Bucks basketball player Giannis Antetokounmpo has made his first brand investment as co-owner of sports nutrition startup, Ready Nutrition, Black Enterprise reports.
As one of the fastest-growing sports nutrition companies in America, Antetokounmpo now has ownership stake in Ready Nutrition and can give creative input for the brand.
Additionally, Antetokounmpo has an exclusive endorsement deal and community role with the brand’s “Ready Water” and other sports nutrition products.
“We are proud to have Giannis join our company as a teammate and co-owner in a role that will touch so many areas; from product development to cause marketing, community relations, and consumer engagement through our retail partners both online and in-store,” said Founder and President, Pat Cavanaugh in a written statement. “As hard a worker as Giannis is, he is equally an engaged and caring person; most importantly always trying to get better and helping others get better. He’s our kind of guy. We are looking forward to combining our thoughts, interests, and activities as we grow together and build a unique, global sports nutrition brand.”
Antetokounmpo has expressed his excitement being a part of a brand where he’s a personal fan of their products.
“We have been presented with many, many brand opportunities over the past couple years; some from very large, well-known brands but I have found very few where I believed in the products,“ Antetokounmpo said. “I have to believe in the product. I use and believe in Ready’s Products.”
“It’s also important for me to believe in the mission of the company; and Pat and Ready’s vision match my interests in health and nutrition. For me to get involved with the company at this level and build something special—it will give me the chance to learn and make an impact on a global level, not just here in the U.S. This fits everything I was looking for.”
While sports are on hold at the moment, Antetokounmpo is taking this time to build the business side of his brand.
CNBC shared a statement from Antetokounmpo regarding his stance on the NBA season resuming.
“I think the NBA will do the right thing to prioritize our safety and our health. So, I’m going to leave it to the NBA to make the right decision.”