Not everyone is loving the new Cardi B and Offset meal.
Insider reported that a few McDonald’s franchise owners are against the item due to the superstar couple’s respective music.
The Push Back
According to the source, the lyrics and lifestyles of the music aren’t up to par with the brand, and a few owners have even opted out of promoting the popular meal at their store locations.
As previously reported by AfroTech, Cardi B and Offset unveiled their custom McDonald’s meal during a 30-second ad spot that was initially teased on Super Bowl LVII, Feb. 12.
The date was significant for the couple as it commemorated their first date, which so happened to be during Super Bowl LI in 2017.
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“Every single time that the Super Bowl comes around, I get a little bit emotional,” Cardi B said in an interview with Complex to discuss the brand deal. “We do have projects to put out this year, and our careers [are] very important to us… and then balancing things out with our careers and our personal lives, you know what I’m saying? Our children and stuff. We just being grownups. It’s not easy being grownups.”
McDonald's Famous Orders
The meal is one of the latest initiatives led by McDonald’s known as the company’s “Famous Orders,” which taps into the likeness of celebrities to promote and sell various menu items.
“Cardi and Offset are an iconic couple who have their own date-night tradition at McDonald’s that goes back years,” McDonald’s US chief marketing officer Tariq Hassan told Insider. “We’re proud to share a little piece of that with customers across the US with our latest campaign, which is about love and celebrating the special moments we all share over McDonald’s.”
Everyone from Travis Scott to Mariah Carey has had a hand in promoting popular meals by the beloved franchise in recent years to reiterate the brand’s commitment to the culture.
“Across our marketing, we’re focused on putting McDonald’s at the center of culture,” Hassan said to Insider. “Artist collabs have helped reignite fans’ love for our food and fueled significant business momentum, both for the company and our restaurant owner/operators.”