This new partnership comes as the uptick in virtual book clubs and e-reading continues through the pandemic. More reading groups have moved to Zoom and social media outlets to share thoughts on their favorite reads in the past year, and these communities are flourishing with full online experiences, the Guardian reported. This new book club from McBride Sisters and Simon & Schuster specifically wants to attract Black women readers who like to enjoy a little wine with their books.
“We are always looking for new ways to elevate the wine experience for our customers,” Robin McBride said in a statement. “And curling up with a great book and a delicious glass of wine sounds like the perfect way to spend a Saturday.”
Book club members will receive a monthly book and two wines from the McBride Sisters for the price of $89. Simon & Schuster is a leading global publisher with more than 2,000 book titles in its portfolio. For the inaugural Black Girl Magic Wine & Book Club in March, the first 50 members to sign up will be getting a copy of “The Final Revival of Opal & Nev” by Dawnie Walton ahead of its commercial release. The book can be paired with either the Black Girl Magic Riesling or the Black Girl Magic Merlot from the McBride Sisters.
All book club purchasers will be invited to an exclusive chat in May with Walton and the McBride Sisters founders, Robin McBride and Andréa McBride. The Black Girl Magic Wine & Book Club packages will ship on March 22.