This little lady is the youngest in charge!
According to PRNewswire, Lily Adeleye is officially the youngest founder amongst Walmart’s Black-owned business initiative through her children’s accessory line — Lily Frilly.
Lily is taking after her mogul mother, Courtney Adeleye — Founder and CEO of The Mane Choice — as she’s experiencing her brand’s second retailer launch success since hitting Target shelves last year.
“Lily Frilly started out as a brand my daughter Lily and myself created, as I have always believed it’s important to let your children follow their passions, whether that be art, sports, or in this case, growing a business,” shared Courtney in an official press release. “Now, Lily Frilly has become so much more than just that – it’s become a brand children love, as well as a symbol of inspiration and confidence for young girls as well as for the black community. It’s amazing to see what kids can do, and we’re so glad Walmart is providing this platform to give Lily Frilly the room and attention it warrants.”
Along with its introduction to Walmart, Lily Frilly has launched new and exclusive designs which include the Candy Rush Hair Bow, Galaxy Girl Hair Bow, Gold & Glitter Hair Bow, and the Safari Party Hair Bow.
The overall mission of the brand is to encourage the next generation of girls to not only dream big but to know that age is nothing but a number when it comes to accomplishing their goals and to look good while doing so.
At just six-years-old, Lily is breaking barriers in the latest launch which Walmart is over the moon about, according to the company.
“We are excited to bring Lily Frilly to Walmart and honored to work with Lily Adeleye, as she represents the youngest founder among our Black-Owned business initiative,” shared Omni Associate Merchant Hair Accessories, Jennifer Aguirre. “We have been enchanted by Lily’s ingenuity and designs. We are certain that the assortment will captivate our young customers and inspire them to express their beauty and confidence with their hair.”
For more on Lily Frilly, visit their site here.