Lox Club, a Jewish-centered dating app billing itself as an app for people with “ridiculously high standards,” has two new investors that are, perhaps, surprising.
According to Variety, rapper Lil Yachty and former Dr. Phil breakout star Bhad Bhabie (real name: Danielle Bregoli) have teamed up with Scoop Investments to invest in the app.
Scoop Investments is an investment fund run by Adam Kluger, who represents both Lil Yachty and Bhad Bhabie.
Founded in late 2020 by Austin Kevitch, Alec Lorraine, and Will Neild, The Lox Club app says that though it’s centered around Jewish people, it’s not exclusively for Jewish people’s use.
“Lox Club values authentic, well-rounded people with ambitious dreams and careers, who can make you both think and laugh, regardless of their Instagram following,” the company said in its announcement, according to Variety. “Lox Club is like a deli; it’s culturally Jewish, but you don’t have to be Jewish to enjoy it. The community is curated via an application process with a membership committee considering several variables when deciding if an applicant is a right fit for the community.”
Prior to founding The Lox Club app, Kevitch founded Brighten back in 2013, according to Crunchbase. There is currently no Crunchbase announcement about this latest investment.
Kluger, for his part, has a history of pairing Lil Yachty with various “money deals.” He was responsible, for example, for the rapper’s endorsement deals from Reese’s Puffs, eBay, Adidas, and Burger King.
Prior to working with Lil Yachty and Bhad Bhabie — and helping them invest in The Lox Club — Kluger worked in product placement. His most notable success was for Lady Gaga, where he placed a variety of products in her “Beautiful, Dirty, Rich” video. Kluger also runs an independent record label in addition to managing the artists.
This investment marks the first fin-tech investment for both Yachty and Bhad Bhabie.