Lil Yachty has gone from foodie to stepping into the industry.
The Grammy-nominated rapper has launched Yachty’s Pizzeria, his own frozen pizza line, according to a press release shared with AfroTech. Lil Yachty’s first-ever frozen pizza line is exclusively sold in Walmart stores nationwide.
Lil Yachty Announces His Launch
“I’ve loved making and eating pizza my whole life, so this is a project I’m really excited about and have been for a long time,” Lil Yachty shared in a press statement. “We made some wild flavors but there’s still something for everybody. I take my pizza seriously so I’m looking forward to seeing what people think.”
Collaborating With UMG
Serving as an extension of his brand as both an artist and entrepreneur, the launch is under Deep Cuts, the U.S. brand for a line of premium frozen pizzas created by Universal Music Group for Brands (UMGB), the brands’ partnership division of Universal Music Group (UMG), according to the press release. UMGB’s mission is to support the elevation of culturally relevant artists and brands.
For Yachty’s Pizzeria’s manufacturing, it is led by Richelieu Foods, which is described as “a private label company widely known in the food and supermarket industry for its superior array of brand products in the business segments of frozen and deli pizza; and dressings and sauces.”
“Yachty’s Pizzeria is an exciting example of a strategic brand extension that both represents the artist’s interest, passion and personality as well as a way to help him expand his business portfolio,” said Richard Yaffa, EVP, Global Brands, UMG. “It’s a thrill to be able to continue to find new ways for our artists to connect with their fans around the world and support these campaigns with best-in-class marketing and creative support.”
The Frozen Pizza Line Flavors
As aforementioned by Lil Yachty, a few of his offered creations are outside of the norm but he welcomes everyone to dig in. The pizzas feature Buffalo Style Chicken, Hot Honey Cheese, Pepperoni & Bacon, and Veggie Supreme.
Each box is priced at $6.98.