2021 NBA Rookie of the Year LaMelo Ball is taking his talents off the court with a brand new unique sports partnership.
Today, POWERHANDZ — the only Black woman-owned global athletic training and rehabilitation product tech platform in existence — announced its merger with PH Innovation Holdings, Inc. and partnership with Ball where the Charlotte Hornets guard will serve as a general partner, brand ambassador and board member of PH Innovation Holdings, Inc. and The Power to Give Foundation, a press release reports.
Ball has been using POWERHANDZ’s products since 2019 and his affinity for the brand is what helped him and his manager find a way to become a part of the company’s success.
“Training is my lifestyle. Using POWERHANDZ during training and pre-game warm ups, just activates everything. I feel more explosive on the court,” Ball said in a statement. “I liked the overall vision so much, I didn’t want to just be a customer, I wanted to be a major partner, have ownership to create together and share my training with youth all over the world. Then it was cool to find out the company is owned by a Black woman.”
Together, the brand and Ball will be working closely on a collaborative “ONE BALL” custom collection, which will include top-of-the-line training innovation with a multi-sport fitness training app and services platform to help benefit the brand’s charity arm, The Power To Give Foundation.
According to POWERHANDZ co-founder/CEO Danyel Surrency Jones, her company’s business model was able to thrive during the pandemic and created the perfect opportunity to scale the brand through more exclusive partnerships, as well as launch its technology strategy and raise more capital.
“The last 18 months have shown the strength and global trajectory of POWERHANDZ and our Power To Give Foundation. We’ve been creating, building and gaining validation from youth and elite athletes, trainers, coaches and the everyday fitness enthusiast for the last six years,” Jones said in a statement. “Adding young creative and rare talent like LaMelo as a General Partner, gives us a chance to innovate and deliver strategies that reconnect us to male and female athletes, globally. Our ONE BALL collection is fresh, inspirational and the multi-sports training app will help us educate and serve our customers quickly and efficiently.”
For more information about POWERHANDZ, visit its website.