Keyshia Ka'oir Couldn't Find Blue Lipstick In The Cosmetics Lane — So, She Created It And Earned $1M In Six Months
Photo Credit: Bennett Raglin

Keyshia Ka'oir Couldn't Find Blue Lipstick In The Cosmetics Lane — So, She Created It And Earned $1M In Six Months

Keyshia Ka’oir Davis was light years ahead of the game when she first launched her cosmetics line in 2011.

Now, it’s not uncommon for celebrities to have business endeavors rooted in the beauty industry. From Rihanna’s Fenty to Gabby Douglas’ Beauty Bakerie, there’s a little something out there for everyone.

The Inspiration Behind Her Beauty Empire

For Ka’oir, her empire consists of three pillars — Ka’oir Cosmetics, Ka’oir Fitness, and Ka’oir Hair.

According to her, the businesses are worth tens of millions of dollars, and to think all of this began because she was searching the market for blue lipstick and came up short.

Rather than calling it a loss when she wasn’t able to find the lip product, the businesswoman decided to create her own, mixing her blue eyeshadow with lip gloss to create the look she was going for. The rest is, as they say, history.

“My friends were all like, you can’t wear lipstick because people will make fun of you,” she recalled in a previous interview with The Cut. “I ignored them, because I’m always a unique person and I want to be over the edge.”

Standing Apart From The Rest

Trusting her gut paid off in the long haul because as soon as Ka’oir was spotted out with the electric blue lipstick, everyone wanted to know who she was.

“No one knew my name, no one knew who I was, but everyone wanted to be the girl with the mohawk and the blue lipstick,” Ka’oir said. “I had to come up with my own makeup line starting with that blue lipstick.”

Laughing Straight To The Bank

Today that same lipstick runs for $17.99, and within the first six months of launching Ka’oir Cosmetics, the Jamaica native claims to have made $1 million.

Her first purchase? A Rolls-Royce.

“And when I brought it, I cried, and I don’t cry for nothing,” Ka’oir expressed.

IT Girl

As the wife to one of the biggest rappers in the game, people often try to couple her success to Gucci Mane’s, but it’s the exact opposite — Ka’oir has always been an it girl and her husband definitely agrees.

“Gucci always says, ‘It’s crazy how great of a businesswoman you are, and how successful you are.’ People don’t know this,” said Ka’oir, reflecting on the outpouring of love and support from her man. “They get a glimpse of it, but they don’t really know how I run my business.