Kevin Hart is one step closer to fulfilling his plant-based dreams.
He is readying his first location of Hart House to officially open its doors in the city of Los Angeles, CA, by the end of the month. As previously reported by AfroTech, the restaurant is an entirely plant-based concept that will feature menu items that include burg’rs, chick’n sandwiches, salads, tenders, fries, tots, and milkshakes.
All items are made without the normal antibiotics, artificial colors, hormones, preservatives, and high-fructose corn syrup found at traditional fast-food restaurants.
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A Healthier Lifestyle
According to Hart House’s founding partner and CEO, Andy Hooper, launching a plant-based fast-food restaurant has been an uphill battle as that it’s often hard for people to break the habit of consuming unhealthy foods.
“If you fast forward 10 years, I am convinced that a huge percentage of what people eat will be plant-based, not out of virtue, but out of necessity, out of supply chain, certainly out of health and wellness,” Hooper told Nation’s Restaurant News. “Our perspective is like, why not go there first through taste and craveability more than anything so that people understand that they actually don’t have to give anything up, including their existing fast food?”
The Launch Of Hart House
Hooper told the outlet that Hart House is a “passion project” for the comedian, who is on a mission to provide everyday consumers with healthier, plant-based items that are both affordable and accessible.
“We want to be plant-based for the people; not for the people in Hollywood who can afford a $19 burger, but for all the people — for Kansas City, for Compton, for Tallahassee, for Jacksonville, for Minneapolis,” Hooper shared with Nation’s Restaurant News. “So you’ll see our burg’rs and chick’n sandwiches are at the $5, $6, $7 price point, not at the $12, $13, $14 price point.”
The restaurant will open its doors to its first location on Aug. 25 in Los Angeles’ Westchester neighborhood.
Hart House also has plans for a national expansion in the near future.