Boston Celtics legend Kevin Garnett is launching a 3×3 street basketball league.
CBS Sports reports Garnett’s Big Ticket Sports will partner with Pro League Network to launch STR33T in early 2024. The professional street ball league will include men’s, women’s, and co-ed teams and will span four weeks. Athletes can expect to receive prize pools throughout the whole season and daily too.
Big Ticket Sports also owns the grassroots 3×3 basketball tour HoopItUp, which has been in existence since 1989 and has millions of players.
“HoopItUp is the leader in 3×3 and I’m excited to work with the PLN team to create a professional series with STR33T that gives the incredible 3×3 players a major platform to show what they can do to fans across the country,” Garnett said, according to CBS Sports.
“With the average 3×3 basketball game taking less than 20 minutes, we believe STR33T is tailor-made for digital consumption and sports betting,” George Daniel, CEO of Big Ticket Sports and HoopItUp, explained per the outlet. “We are thrilled to be collaborating with Bill, Mike and the PLN team on this dynamic venture.”
PLN co-founders Bill Yucatonis and Mike Salvaris told the outlet, “The fast-paced 3×3 games along with the raw and organic energy of streetball is going to be so exciting for these co-ed professional ballers. And to build it with an NBA legend and leader like KG is at a whole other level.”
Garnett now exists in the same arena as Ice Cube’s BIG3. As AFROTECH previously told you, Ice Cube created the basketball league in 2017 and allowed fans to secure stake in their teams through non-fungible tokens (NFTs). BIG3 is the first professional sports league to be certified as a Black-owned and operated business by ByBlack and U.S. Black Chambers Inc.
The outlet reports STR33T will have its own set of distinctions as it will operate under FIBA 3×3 rules and will work with ” 3×3 specialists” rather than former NBA athletes.