Kevin Durant is making sure he ends the year off strong signing yet another lucrative deal, this time with Coinbase Global Inc.
Bloomberg reports, the Brooklyn Nets basketball star, Thirty Five Ventures — co-founded by himself and Rich Kleiman — and media network Boardroom have signed a multi-year deal to promote the cryptocurrency platform throughout his various businesses.
The deal marks a reunion for Durant and Coinbase CEO Brian Armstrong who previously crossed paths in 2016. While playing with the Golden State Warriors, Durant developed a greater interest in Silicon Valley following his desire to grow an investment portfolio in 2016. One year later, Durant participated in Coinbase’s Series D funding round which totaled $100 million at a $1.6 billion valuation, solidifying his relationship with the platform.
“Being an early investor in a company you’re excited about is always an amazing feeling,” Durant said, according to Boardroom. “Being able to come back a few years later and create an even more in-depth partnership is rare, and we’re fortunate to be building further with Coinbase.”
— Kevin Durant (@KDTrey5) December 15, 2021
Kevin Durant x Coinbase
Through the partnership, Coinbase will launch non-fungible tokens (NFTs), digital ads, sponsor crypto-based content, and put money into the Kevin Durant Charity Foundation to support youth programs.
“Kevin is a perfect partner for Coinbase because he is genuinely experienced and excited about crypto,” said Coinbase’s Chief Marketing Officer Kate Rouch, Boardroom reports. “He is a builder and embodies an entrepreneurial spirit that we look for in our partners. His authenticity will be critically important to helping us reach millions of fans around the world.”
Now, with the help of Kevin Durant, Thirty Five Ventures, and Boardroom, Coinbase may be one step closer to its reported goal of getting 1 billion people to tap into the “crypto economy.”