JR Smith is not afraid to put his hands in multiple baskets.
ESPN’s Nick DePaula reports that the NBA star turned golfer attending North Carolina A&T landed a brand ambassador NIL deal with Lululemon.
Smith has been featured on Lululemon’s most recent Golf campaign sporting their new athletic apparel.
Smith is the first male golfer to become ambassador for Lululemon.
The Historically Black College and University (HBCU) athlete becomes the first male golf ambassador for Lululemon. Smith will be authorized to wear the brand as it pertains to the company’s branded advertisements and throughout his social platforms. However, Smith will not have jurisdiction to wear Lululemon at NCAA sanctioned events, Sports Illustrated reports.
Smith is also setting the tone for athletes.
Already on his way to finishing the second semester of his freshmen year, Smith’s time at the HBCU seems promising. As AfroTech previously told you, he celebrated a 4.0 for his introductory semester.
“When I first seen that 4.0… man I can’t believe I did it for me. You know, growing up as ADD, dyslexic…and put in these classrooms where people make you feel insecure about yourself…just the whole stigma behind…it made it seem like there was something wrong with me. I shied away from school in that area because of that feeling, so to be able to take in all of those thoughts, all those memories, and know that I had a 4.0 is probably my biggest individual award that you can receive. I think that’s the best one I’ve gotten,” Smith told CBS Sports.