Jordan Peele’s “NOPE,” one of this summer’s biggest movies starring Daniel Kaluuya and Keke Palmer, is on its way to the big screen. Ahead of its theaters’ premiere on July 22, Monkeypaw Productions — founded by the director and producer — and Meta have collaborated to take viewers inside of the upcoming horror film.
Meta x Monkeypaw Productions
In Horizon Worlds, Meta has launched a multi-world, social VR experience for “NOPE,” according to a blog post. Monkeypaw Productions: All Aboard is the first virtual world for exploration. With the Meta Quest 2 headset, users can take a virtual train to Haywood Ranch to search for film Easter eggs.
“Through this VR experience we’ve developed with Universal and Monkeypaw, people can fully immerse themselves in Jordan Peele’s cinematic artistry,” said Katie Jones, NA Studio Partnerships Lead at Meta, according to the blog post. “This is a unique opportunity for moviegoers to explore this world with fellow fans, and for our partners to connect with their audiences in innovative ways.”
Diverse Creators Behind The VR Experience
Similar to the diversity of the film’s cast, Meta and Monkeypaw brought together a diverse team of world builders for the first film of Peele’s company to be featured in Horizon Worlds. The lineup of veteran creators included Ashley Briley, Matt Torres, and Samantha Nunoo.
“It was important to create a unique audience experience for NOPE that celebrates Jordan Peele’s innovative filmmaking and ethos,” says Alex Sanger, EVP Global Digital Marketing, Universal Pictures. “Partnering with Meta and Monkeypaw enabled us to create a one-of-a-kind virtual reality experience in Horizon Worlds. Together, we worked with a group of diverse Creators who built a stunning world where fans can come together to explore NOPE and other Monkeypaw films, including Get Out and Us.”