Black-Owned Vegan Cookies, Backed By Jay-Z, are Now Available at Target
Photo Credit: Denise Woodard and her daughter Vivienne
Jay-Z puts his money where his mouth is, and the vegan cookie brand he backed is now expanding. According to a press release, Partake Foods, founded by Denise Woodard, is now being sold in over 1,600 Target stores nationwide.
“This has been on the goal list since Day 1, and I’m thrilled to say it’s now a reality: Partake cookies are now available at Target nationwide! Purchase three super delicious, Partake flavors at over 1,600 Target stores and on Target.com. Big 🙌🏾,” Woodard said in the release.
In 2019, the New Jersey-based cookie company was infused with a $1 million investment from Marcy Venture Partners, a venture capital firm co-founded by Jay-Z. The investment made the former Coca-Cola exec the first Black woman to ever raise over $1 million for a food startup company.
The allergen-free cookies—made without cow’s milk, eggs, peanuts, tree nuts, fish, shellfish, soybeans, and wheat—were inspired by a frightening allergic reaction Woodard’s daughter Vivienne suffered from corn. The incident forced Woodard to make her daughter’s snacks from scratch, and now they’re available to millions of households.
“Naturally, I set out to find the healthy, allergy-friendly snacks we’d need to fuel our active lifestyle,” Woodard writes on her website. “I came away from the stores frustrated and mystified. Nothing on the shelves met our dietary needs and my healthy standards.”
In addition to Target, Partake’s cookies will be available in Sprouts, The Fresh Market, and Whole Foods Market regions.