If your free trial is up and you’ve exited streaming service, Tidal, recently, hip hop billionaire Jay-Z may or may not have taken notice. According to Black Enterprise, the artist-owned music platform is now offering former users a discount upon their return. In 2015, Tidal made a historic launch when A-list celebrities signed a Tidal declaration. Among those that signed were Rihanna, Kanye West, Beyoncé, Usher, Alicia Keys, and more.
Music Business Worldwide revealed that — for the U.S. — Tidal recorded an operating loss of $36.7 million along with a net loss of $36.9 million in 2018.
In 2019, Jay-Z headed back to streaming service giant, Spotify, after removing his work from both Spotify and Apple in 2017. Spotify welcomed Jay back with open arms and even announced it via their Instagram on his birthday.
— Spotify (@Spotify) December 4, 2019
Fast Forward to today and things still seem hazy for Tidal. Black Enterprise reports that former users received an email offering a 20 percent discount on standard or family plans for three months. In 2019, Forbes called Jay’s move back to Spotify “the nail in Tidal’s coffin” and suggested that the music mogul was taking an “if you can’t beat them join them approach.”
While many are predicting doom for the streaming service, we can’t forget the mastermind business moves Jay has made in the past, only time will tell. In the meantime, we are continuing to root for Tidal and Jay-Z.