Jay-Z's Roc Nation Joins Forces With SL Green, Caesars Entertainment As Partner In Times Square Gaming Bid
Photo Credit: Axelle / SL Green Realty Corp

Jay-Z's Roc Nation Joins Forces With SL Green, Caesars Entertainment As Partner In Times Square Gaming Bid

Jay-Z is working to revitalize the economic infrastructure in his home state of New York.

Photo Credit: SL Green Realty Corp

Caesars Palace Times Square

According to a press release, Roc Nation — founded by Jay-Z — is teaming up as the official entertainment partner of SL Green and Caesars Entertainment in a bid to welcome New Yorkers and tourists to Caesars Palace Times Square.

The immersive gaming facility is expected to become a buzzing attraction for nearly 130 million visitors annually.

What’s more, Jay-Z says Caesars Palace Times Square has “all the promise and commitment to economic opportunity.”

“New York is a beacon, the epicenter of culture. We have the opportunity to create a destination at the heart of Times Square, the true crossroads of the world,” Jay-Z said in a press statement. “My partnership with SL Green and Caesars, this coalition, has all the promise and commitment to economic opportunity, growth and enrichment for the community, and everyone who visits the Empire State.”

As a partner, a press release states Roc Nation will work with local organizations to “reimagine programming” in Time Square.

Additionally, Caesars Palace Times Square aims to create billions of dollars in tax revenue for New York.

It also looks to aid in the city’s economic recovery by forging partnerships with-nearby businesses through its loyalty program Caesars Rewards, which currently boasts 65 million members.

“There’s no better partner than JAY-Z and Roc Nation to help Caesars Palace Times Square ensure that Times Square remains a global entertainment hub and an economic engine for New York,” said Marc Holliday, Chairman & CEO of SL Green, according to a press release. “Together, we will bring the nearly 130 million annual pedestrians a stronger and more exciting Times Square to visit, reunifying the bow tie around a new set of innovative programming that will appeal to New Yorkers and tourists.”