Ja Rule is currently weighing his options when it comes to selling his music catalog; however, it has to make sense before he makes any moves.
During an interview with Bloomberg Business, hosts Scarlet Fu and Romaine Bostick asked Ja Rule if he would consider selling his music.
“I’ve found out recently that my catalog is very lucrative,” he told them. “So I’ll be looking at that.”
The Value Of His Music
While he is toying with the idea, the “Put It On Me” emcee still isn’t quite sure what the actual dollar amount would be in terms of a target deal to sell his catalog.
“I think it’s kind of hard to put a number on the value,” he said. “Usually, the value of the music goes down as the artist starts to go away. And the value of the music starts to depreciate. So, it’s kind of weird… but what’s happening now is we get about less than a fraction of a cent or something like that for a stream. But, that number is going up. It’s going up to about 15 percent.”
He continued: “So with that happening, I think a lot of these companies are realizing the money that’s out there.”
Making Sure The Family Is Taken Care Of
Furthermore, Ja Rule has a strategy in mind should he decide to join the likes of other artists reaping benefits from the music they’ve created.
“I’ve really been talking about doing a reversion deal where I would probably give up half of my catalog, you know, [and] it would revert back to my family,” he said.
The rapper, whose given name is Jeffrey Atkins, is a proud husband to his wife of 22 years, Aisha Murray. Together they have three children, Britney Atkins, Jeffrey Atkins Jr., and Jordan Atkins.
As previously reported by AfroTech, Ja Rule is no stranger to setting his loved ones up for success, even putting his own twist on holiday gift-giving in 2021 by revealing his plan to equip them with non-fungible tokens (NFTs).
“The kids are big now,” he recalled in a previous interview with PageSix at the time. “I like to give them stuff that [is] more meaningful now in the financial world, and in the investment world…so I probably will give them some cool NFTs this Christmas and get them into the art world.”