Issa Rae has turned her go-to drink into her next business venture!

On Oct. 16, the media mogul and actress announced she partnered with E. & J. Gallo Winery to launch Viarae Prosecco, according to a press release. 

“I am thrilled to share my love of Prosecco with everyone through Viarae,” Rae shared in a statement. “It’s carefully crafted, deliciously crisp, and the perfect beverage to celebrate La Dolce Vita.”


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The press release shares that bringing Viarae Prosecco to fruition has been several years in the making. What’s more, Rae’s very own version of Prosecco is described as “a bright, crisp, lively, and refreshingly refined take on the classic Italian sparkling wine.” As previously shared by AFROTECH, less than 1% of winemakers are Black. With her new brand, Rae aims to bring more diversity to the spirits market.

“We are excited to partner with Issa Rae, who entrusted us with executing her vision of the perfect Prosecco – one that shares our desire to serve joy in everyday moments,” said Beth Orozco, Vice President of Marketing for E.& J. Gallo Winery. “Crisp, lively, and expressive, this is a perfect choice for those candid, unfiltered times with friends, whether that’s a sunny day by the pool or in the bright city lights at night, Issa also shares our mission to demystify wine and make it more inclusive. Viarae will help us reach that goal.”

Viarae Prosecco is available for purchase at select retailers in the U.S.

Wine, coffee, haircare, film, television, music, podcasting — the list goes on when it comes to the successful empire Rae has built. On Nov. 3, the multi-hyphenate businesswoman is hitting the AFROTECH Conference 2023 stage during the Women’s Summit in Austin, TX. To catch Rae on the stage, click here to register and secure a ticket.