Alexia Grevious Henderson has been promoted to Vice President of Strategic Partnerships and Marketing at Magic Johnson Enterprises (MJE).
The South Carolina native first began working with MJE in Jan. 2017 as a senior manager of marketing and communications before scoring her first promotion toward the end of 2018 as a director of marketing and communications.
With her new role, she looks forward to the array of work that she will be involved in, as Magic Johnson has built a brand that is recognizable across various industries.
“This is an opportunity for me to perfect and get even better and refine the craft, but then there’s still an opportunity for me to learn because the one thing I enjoy about where we are is, Mr. Johnson, is in so many different industries,” Henderson explained to AfroTech.
She continued: “So, it’s not just sports, it’s not just entertainment. We’ve been at the forefront of some of the metaverse. He has a life insurance and annuities company. He has an infrastructure fund. He has all these sports teams that he owns and could be looking to get more. So, I think there’s excitement around not knowing what business opportunities could be coming, but I get to work on it. That’s the part that’s probably most exciting for me on a professional level.”
Henderson’s responsibilities will be to remain the main point of contact for Magic Johnson Enterprises’ brand partners.
In doing so, she will ensure Johnson fulfills his contractual obligations and executes deals, and other elements including marketing, communication, and social media.
Henderson brings a plethora of experience to her new position outside of her time at MJE.
Dating back to her time in college at Clemson University, she earned an internship at the Clemson football office, where she helped build the first digital foundation along with its athletic video department.
After earning her degree, Henderson worked in digital communication for the NCAA before working for the Washington Commanders (formerly the Washington Redskins) full-time.