Instagram is creating more ways for creatives to get to the bag!
“This will help creators earn more by offering benefits to their most engaged followers like access to exclusive Lives and Stories,” said Mark Zuckerberg, co-founder of Facebook and chairman/CEO of its parent company Meta in an official post sharing the news. “I’m excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon.”
Only a small portion of those U.S. -based creatives will be able to set a monthly price (at their discretion) and unlock a “subscribe” button via their profile. Creators will have eight different price points to choose from, which range from 99 cents to $99.99 per month.
The new feature, titled Instagram Subscriptions, will also allow creators to manage what content will be shared with their respective subscribers via live streams, IG stories, and a new feature, subscriber badges — a feature that will appear next to comments and messages allowing the creators to pinpoint exactly who makes up their list of subscribers.
Instagram Subscriptions is just one part of its $1 billion commitment to creators using the Instagram and Facebook platforms to share their content.
In December 2021, Facebook rolled out its own subscription program, Facebook Subscriptions, where creators were able to download emails of their new subscribers to build relationships with them outside of the social media network. Now, they can use a personalized link to promote their subscription and will be able to keep 100 percent of their earnings with the exception of taxes.
The program also included a select group of Facebook Subscriptions creators who were invited to participate in an additional program that rewarded them for bringing in new subscribers.