Women-Led Game Studio Launches 'Insecure: The Come Up Game' Alongside HBO
Photo Credit: Vivien Killilea/Getty Images for HBO

Women-Led Game Studio Launches 'Insecure: The Come Up Game' Alongside HBO

HBO and Issa Rae’s “Insecure” isn’t going out without a bang!

AfroTech first told you about Glow Up Games, an all-women of color founded game studio on a mission to create games made with Black and brown joy in mind, in March 2020.

“Glow Up Games is a research and development studio centered around using AI, AR/VR, games, and other innovative technologies to tell diverse stories,” we reported at the time. “The tech company is founded by three women of color including Mitu Khandaker, Tara Mustapha, and Latoya Peterson. Glow Up Games prides itself on creating experiences that are relatable to players of diverse backgrounds.”

Now the founders of color have announced that they’re ready to launch their free-to-play mobile game “Insecure: The Come Up Game” alongside HBO as viewers are halfway through the final and fifth season of the hit series.

Glow Up Games

The game, which brings the friendships, drama and misadventures of “Issa Dee” and her friends to life is now available after the women of Glow Up Games have been working alongside Issa Rae and HBO for quite some time now as they look to transform the industry.

“At Glow Up Games, our mission is to create innovative game stories that center black and brown joy, and as huge fans of ‘Insecure’, this could not have been a more perfect place for us to do just that,” said Dr. Mitu Khandaker, CEO of Glow Up Games in an official press release shared with AfroTech. “I’m proud of the amazing, diverse team that my cofounder Latoya Peterson and I have built together, as we endeavor to change the games industry in the way that Issa is changing Hollywood!”

How It Works

Throughout “Insecure: The Come Up Game,” players will build a new life in LA alongside characters Issa, Molly (Yvonne Orji), Kelli (Natasha Rothwell), Tiffany (Amanda Seales), Lawrence (Jay Ellis) and Chad (Neil Brown, Jr.) serving as the guides. Users will move into Issa’s apartment complex, meet the gang and land a front-row seat to all the action.

“I’m excited that ‘The Come Up Game’ is finally out for fans of ‘Insecure’ to play!” Issa Rae continued in the statement. “Working with the Glow Up Games team has been a great experience, as they seamlessly integrated the world of ‘Insecure’ from its characters, stories and music into a game that allows everyone to relive their favorite moments of the series.”

How To Play

The game features categories that include:

  • Unleash Your Inner Rap Star
  • Design Your Life
  • Run Your City
  • Impact Your Community. 

Included throughout the game are original compositions noted by emcee SΔMMUS along with music from Issa Rae’s RAEDIO.

Download Here

Click here to download and play the game, which is now on the Apple App Store! And, be on the lookout, as it’s set to become available on Google Play soon, too!