Infinite Looks, Inc. — the parent company of athleisure haircare brand Sunday II Sunday — has just announced a $4.2 million Series A funding round to help its dedicated haircare brand champion the active textured hair community.

According to a press release shared with AfroTech, the funding round was led by Johnson & Johnson Innovation – JJDC, Inc. with participation from other investors such as Ignite Venture Studio and Symrise Inc.

Infinite Looks, Inc. is now looking to use the new funds to fuel its continued development of innovative products underneath the Sunday II Sunday brand.

“This funding round and the impressive demand we’ve seen from consumers so far reaffirms what we already knew; there is a massive gap in the hair care industry to provide pre- and post-exercise care for textured hair,” said Infinite Looks founder and CEO, Keenan Beasley in a statement. “We’re proud to deliver and expand the products in our line with solutions for women who refuse to be held back by their hair, to lead an active lifestyle.” 

Additionally, thanks to this funding round, Sunday II Sunday will be able to explore other opportunities to scale the brand beyond its current direct-to-consumer reach — including in-store retail distribution scheduled for later this year and product developments that will join its growing line.

Sunday II Sunday — the leading textured haircare brand designed specifically for active women — provides products that act as solutions for the challenges that come with sweaty activity and maintaining textured hair.

As a saving grace for this community, the brand fills a void in the haircare space that empowers women leading an active lifestyle to use products that help “cleanse, refresh and replenish textured hair in between less frequent washes.”

“Sunday II Sunday is solving a specific need for the textured hair community which has long been over looked,” Beasley tells AfroTech. “The focus for all Sunday II Sunday products is removing a barrier for women to be active and lead their fullest possible life. Being active often leads to sweating and sweat can cause a lot of challenges for textured hair between washes. Sunday II Sunday products focus on removing sweat and replenishing the hair’s moisture so she can get back to her life.”

Sunday II Sunday not only operates as a game-changing solution in the hair industry, the brand also demonstrates a strong commitment to helping uplift women at this time. As the world begins to take a closer look at these communities, brands like Sunday II Sunday prove supporting Black and people of color isn’t a trend — it’s a way of life.

“Sunday II Sunday continues to address an unmet need through a robust innovation pipeline at the  intersection of health and beauty,” Josh Ghaim — Founder of Ignite Venture Studio — shared in a statement. “Ignite Venture  Studio is very excited to continue on this journey with Keenan and his team not only on future product  innovations that are truly differentiated but also our continued commitment to support women and minority-founded startups that are truly having an impact on their customers and their broader communities.” 

Since the brand first launched in Q2 of last year, Sunday II Sunday has seen an average monthly growth rate of 23% with conversion rates nearly double the industry average, according to Beasley.

News of the funding round arrives on the heels of Sunday II Sunday’s seed funding round announcement back in September, which was also led by JJDC.

Looking ahead, Sunday II Sunday hopes to rollout more products focused on scalp care before, during, and after workouts. Products include its Hair Flourish Vegan Biotin Gummies — formulated with fruit pectin to reduce hair shedding and promote longer, fuller, healthier hair — and its Essential Oils Trio — composed of peppermint, argan and tea tree oils to protect the scalp and hair from damaging sweat and frizz.

For more information about Sunday II Sunday, visit its website.